Objeq / Compare
Sales coaching software: live coaching during the call, or a review after it
Objeq whispers the next line on your live sales calls. See it answer "Look, your competitor quoted 40% less." →
TL;DR. Sales coaching software is sold as one category and does two jobs. Live coaching puts a line on the rep's screen while the prospect is still talking. Post-call coaching records the call and hands a manager a score afterwards. Gong and Sybill are the post-call tools here. Clari Copilot, Balto, Avoma, Outreach and Objeq work during the call.
Updated November 5, 2026 · By the Objeq team. We make one of the eight tools below, and we say so in every row where it matters.
Live coaching and post-call coaching
The split is the clock. Live coaching puts something on the rep's screen while the prospect is still talking, so this call can still change. Post-call coaching records the conversation and scores it after the line goes dead, so the value shows up in the next review, not in the sentence the buyer just said. A team can buy both. Buying one and expecting the other is how this purchase fails.
| Live coaching | Post-call coaching | |
|---|---|---|
| When the help arrives | While the prospect is still on the line | After the call, as a transcript, a score, or a summary |
| What can still change | This call | The next call, if someone reviews this one |
| Who on this page | Clari Copilot, Balto, Avoma, Outreach, Objeq | Gong and Sybill. Several live tools also leave a record. The record is not why you buy them. |
| Who writes the line | A person, before the call, for four of the five live tools. Objeq composes it for the sentence just spoken. | Nobody, during the call. The coaching is the review. |
Where Objeq sits, and where it does not
Objeq is in the live column, and the limits are narrow on purpose. It is a Chrome extension with a side panel. It hears the buyer through the Chrome tab the call plays in: Google Meet, Zoom or Teams joined from the browser, or a browser dialer such as GoHighLevel. Setup is three steps and about 5 minutes: install the extension, open the call in a tab, hit Start. How it works walks those steps, and the install itself is the Chrome extension. No bot joins the meeting. Only the rep sees the panel. Hebrew and English, end to end. $99 Starter and $149 Pro per seat per month, no seat minimum, no platform fee. Starter and Pro also include a post-call debrief. That debrief is the review. The reason to buy the seat is the line during the call. (Sources: Objeq facts, last verified 11 Sep 2026, and Objeq pricing.)
The hard limit is the tab. A desk phone, a native desktop softphone, the Zoom desktop app, and a meeting across a table have nothing for Objeq to hear. If that is where your reps sell, this is the wrong tool, and the facts page and face-to-face sales coaching software say so in the same words. A contact-center floor on a CCaaS platform is Balto's room, not ours. The ranked list of the wider set is top sales coaching software. The three jobs the category splits into, including manager analytics, are on sales coaching tools.
From $99 / seat / mo after the trial · card up front, charged only when the 3 days end · cancel in one click
Want to test the live part before you compare anything? Give it your hardest objection and watch it answer. No signup, nothing to install.
The table
Five columns, because five questions decide this purchase. "Live" means something appears on the rep's screen while the prospect is still talking. "Who writes the line" is the column most round-ups skip, and it is the one that decides whether the tool works on a call nobody prepared for.
| Tool | Helps during the live call | Who writes the line | Published price | Trial |
|---|---|---|---|---|
| Objeq | Yes. Detects the objection and whispers a 7-step treatment while the call is still running, only the rep sees it | Objeq does, per objection, on the call. Nothing to author in advanceSource: Objeq facts | $99 Starter, $149 Pro per seat per month, no seat minimum, no platform feeSource: Objeq pricing, checked 12 Sep 2026 | 3 days, card up front, charged only when the 3 days end |
| Gong | No. Records, transcribes and analyzes after the call. Its pricing page lists no live coachingSource: gong.io/pricing, checked 12 Sep 2026 | Nobody, during the call. The coaching happens in reviewSee Objeq vs Gong | None. "Licenses are priced per user" and "There is a platform fee based on the number of users supported"Source: gong.io/pricing, checked 12 Sep 2026. Third-party listings put it near $1,360 to $1,600 per user per year plus a platform fee; that is reporting, not Gong's number | Not published |
| Clari Copilot | Yes. "Real-time transcription, instant insights, and live battlecards empower reps to respond to objections"Source: clari.com/products/copilot, checked 12 Sep 2026 | Written in advance. Clari ships "seven real-time battlecards built in", described as "handcrafted sales battlecards by the always brilliant folks at 30 Minutes to President's Club"Source: Clari blog, Clari Labs battlecards, checked 12 Sep 2026. See Objeq vs Clari Copilot | None. The pricing page has no plan names and no number, only "Get a quote now"Source: clari.com/pricing, checked 12 Sep 2026 | Not published |
| Balto | Yes, for contact centers. Live checklists, scripted prompts and compliance alerts pushed to the agent mid-call | Written in advance, by the enablement or QA teamSource: balto.ai, checked 9 Sep 2026. See Objeq vs Balto | None. Every button on the site is Book a DemoSource: balto.ai, checked 9 Sep 2026 | Not published |
| Oliv | Not priced. The $29 Meeting Insights pack that listed a Real-time Answer Assistant on 10 Sep 2026 is retired, and no plan replaced the line. The features page still lists Live Scorecard and Live Transcription, unpriced and untested by usSource: oliv.ai/pricing, re-read 12 Oct 2026 | Not published | Converse $19; Sell $49; Grow $79; Amplify $0 per user per month, plus Engage at $29Source: oliv.ai/pricing, re-read 12 Oct 2026. See Objeq vs Oliv | Not published |
| Sybill | No. Summaries, pre-meeting briefs, follow-up emails and CRM autofill, all after the meetingSource: sybill.ai, checked 11 Sep 2026 | Nobody, during the callSee Objeq vs Sybill | Free plan, then $30 and $90 per user per month on annual billingSource: sybill.ai/pricing, checked 11 Sep 2026 | 14 days on the Business plan, no card |
| Avoma | Yes. Answer Cards fire on a trigger phrase and stay on screen for 20 secondsSource: Avoma real-time sales guidance, checked 11 Sep 2026 | Your admins do, in advance. "Admins create answer cards with custom trigger phrases, approved responses, and battlecard content"Source: Avoma, checked 11 Sep 2026. See Objeq vs Avoma | $19 to $39 per seat annual, plus the $29 Conversation Intelligence add-on for the live layer. $48 a seat annual is the honest entry price for live guidanceSource: avoma.com/pricing, checked 11 Sep 2026 | 14 days, all add-ons enabled, no card |
| Outreach | Yes. "Live Coaching: Real-time Content Cards", listed on Amplify Essentials and Amplify Plus | Your enablement team does. Outreach calls them "enablement-created content cards generated in live meetings"Source: outreach.io pricing, checked 12 Sep 2026 | None. All four packages say Request pricing, and the model mixes seats with consumption-based AI creditsSource: outreach.io pricing, checked 12 Sep 2026 | No free trial and no self-serve signup. "Get a demo" |
The number that decides this category
Count the live group again, slowly. Clari Copilot, Balto, Avoma and Outreach all put something useful on the rep's screen mid-call, and in all four the words came from a person who wrote them earlier. Clari says it out loud, and it is a compliment to them, not a dig:
"Clari Copilot, our conversational intelligence tool, comes with seven real-time battlecards built in... handcrafted sales battlecards by the always brilliant folks at 30 Minutes to President's Club."
Clari, Clari Labs battlecards post, clari.com, checked 12 Sep 2026. The same post reports: "Sellers who use Clari Copilot's real-time battlecards see 10% more wins, on average, than those who don't." That is Clari's own measurement of their own product, and we quote it because it is the best public evidence that live help on a call changes the outcome.So the real question is not live or not live. It is what happens when the prospect says something nobody wrote a card for. A library of approved answers is excellent messaging control and it is worth paying for. It is also, by construction, a library of the objections you already knew about. If your reps lose deals on sentences your enablement deck never anticipated, more cards will not fix it.
Which one to buy, honestly
We sell one of these. Here is where the other seven win anyway.
- You want to know what happened on 4,000 calls last quarter. Gong. Nothing here is close, and a whisper tool is the wrong purchase. Read Gong alternatives only if the price or the platform fee is the blocker.
- You run a contact center on a CCaaS platform with script adherence and compliance rules. Balto. That is the room it was built for.
- Your messaging is written, approved and the problem is consistency. Clari Copilot or Avoma. Avoma is cheaper and does far more besides the live layer.
- You want the call documented and the CRM filled in. Sybill or Oliv, and both cost less than us.
- You already pay for Outreach. Ask your rep which Amplify package you are on before you buy anything else. The live cards are listed on Essentials and Plus, and not in the Amplify Core list.
- Your reps freeze on the objection itself, and nobody has time to write and maintain a card library. That is the gap we built for. Objeq hears the objection, detects the fear behind it, and whispers a 7-step treatment while the call is still running, in Hebrew and English.
The column nobody else publishes: Hebrew
If your floor sells in Hebrew, most of this table collapses. Objeq is Hebrew and English end to end, transcription, objection detection and the whisper itself, and Hebrew is native rather than translated (Objeq facts). Avoma publishes 75+ languages for real-time transcription but no language list for the live cards, so whether a Hebrew trigger phrase fires one is unstated (checked 11 Sep 2026). Outreach's Kaia Translations covers "call or meeting summaries and transcripts", which is after the call (checked 12 Sep 2026). For Gong, Clari, Balto and Sybill, the pages we checked publish nothing about Hebrew either way, and we are not going to guess on their behalf.
How we built this table, and what to distrust in it
Every cell came from the vendor's own website, quoted where the wording matters, with the date we loaded the page. Gong, Clari and Outreach publish no prices at all, so the only numbers for them are third-party listings, and we label those as reporting rather than fact. We have not run a paid seat of any of the seven competitors, so every "how it works" claim here is what the vendor publishes, not what we measured. Prices in this category change without notice. If a cell matters to your decision, open the source link next to it and check the date.
Written by the Objeq team. Objeq is built by Roni Shmuel, a sales coach who ran a floor of dozens of reps and trained more than 100 salespeople one on one (about). We have an obvious interest in one column of this table and a strong interest in the other four being right, because a buyer who finds an error here never comes back.
Questions buyers ask
What is sales coaching software?
Sales coaching software listens to sales calls and turns them into coaching. The category does two jobs that do not compete. Live coaching puts help on the rep's screen while the call is still open, so the outcome of that call can still change. Post-call coaching records, transcribes and scores the call after it ends, so a manager can review it. On this page Gong and Sybill are post-call. Clari Copilot, Balto, Avoma, Outreach and Objeq are live. Inside the live group, four show a card a person wrote in advance, and Objeq composes the line for the sentence just spoken.
Which sales coaching software works during the live call?
Clari Copilot, Balto, Avoma, Outreach and Objeq. Gong and Sybill work after the call. Oliv's $29 Meeting Insights pack that listed a real-time answer assistant was retired. Re-read on 12 October 2026, no plan carries that line. The features page still lists Live Scorecard and Live Transcription, unpriced, and we have not tested them. Of the five that are clearly live, four display a card written in advance and Objeq generates the answer during the call, in a Chrome tab, with no bot joining the meeting.
How much does sales coaching software cost?
Four of the eight publish a price. Objeq is $99 Starter and $149 Pro per seat per month. Avoma is $19 to $39 per seat on annual billing, plus a $29 Conversation Intelligence add-on for the live layer, so $48 a seat annual and $64 month to month, and you write the cards (avoma.com/pricing, checked 11 September 2026). Sybill is a free plan, then $30 and $90 per user per month on annual billing. Oliv, re-read 12 October 2026, is Converse $19, Sell $49, Grow $79 and Amplify $0 per user per month, plus Engage at $29. Gong, Clari, Balto and Outreach publish no number and route you to a demo or a quote.
Does Objeq join the meeting as a bot?
No. Objeq is a Chrome extension with a side panel. The call has to play in a Chrome tab: Google Meet, Zoom or Teams joined from the browser, or a browser dialer. Setup is three steps and about 5 minutes: install the extension, open the call in a tab, hit Start. Only the rep sees the panel. A desk phone, the Zoom desktop app, or a meeting across a table has nothing for it to hear. The steps are on how it works, and the limits are on the facts page.
Is there sales coaching software that works in Hebrew?
Objeq does, end to end: Hebrew transcription, Hebrew objection detection and the Hebrew whisper, native rather than translated, and English the same way. None of the other seven publishes a Hebrew language list for its live layer. The wider count is on multilingual sales coaching software.
Do I need post-call software and a live tool?
They answer different questions. Post-call software such as Gong tells you what happened on calls that already ended. A live tool changes the call that is still open. If deals are lost on the call, buy the live one first. If you cannot see the pipeline, buy the post-call platform first. Plenty of teams run one of each. Objeq Starter and Pro include a post-call debrief, and that debrief does not replace a pipeline platform. The head-to-head is Objeq vs Gong.
Head to head, one competitor at a time
Each of these goes deeper than a table row, with the vendor's own words and both price lists: Objeq vs Gong, Objeq vs Clari Copilot, Objeq vs Balto, Objeq vs Oliv, Objeq vs Sybill, Objeq vs Avoma. If the Gong price or the platform fee is the blocker, the longer list is Gong alternatives.
Related hubs, same category, different question. Top sales coaching software ranks nine tools by how long the rep waits. Sales coaching tools splits the category into three jobs. Real-time sales coaching software and the best real-time sales coaching tools stay on the live half. Call coaching software and inside sales coaching software are the floor-shape pages. Free sales coaching software is what the free tiers do and do not do. Sales coaching software pricing is the 25-vendor census. Multilingual sales coaching software is the language count. Sales coaching software market size is the published figures. Sales coaching feedback tools is the loop after the call.
From $99 / seat / mo after the trial · card up front, charged only when the 3 days end · cancel in one click
Or throw it an objection first. It answers in the browser, no signup.
Sources, all loaded by us on the dates shown: gong.io/pricing (12 Sep 2026), clari.com/products/copilot and clari.com/pricing and the Clari Labs battlecards post (12 Sep 2026), outreach.io pricing (12 Sep 2026), avoma.com/pricing and Avoma real-time sales guidance (11 Sep 2026), sybill.ai/pricing (11 Sep 2026), oliv.ai/pricing (10 Sep 2026, ladder re-read 12 Oct 2026), balto.ai (9 Sep 2026), Objeq pricing and Objeq facts (12 Sep 2026). On Clari: every clari.com address cited on this page now returns a 301 to salesloft.com (checked 29 Sep 2026); the battlecards post no longer resolves at all. The Clari lines above are kept as recorded on the date each was checked, and are no longer linked, because the link would land the reader on a different company’s page.
Related: Sales coaching software market size · Top sales coaching software
Summary. Sales coaching software does two jobs. Live tools (Clari Copilot, Balto, Avoma, Outreach, Objeq) help while the call is open. Post-call tools (Gong, Sybill) score the recording. Objeq is the Chrome-tab live kind: Hebrew and English, $99 or $149 per seat per month, about 5 minutes to set up, no bot in the meeting.