About Objeq, and the coach who built it
Objeq exists because one sales coach could not sit next to every rep on every call. This page says who that coach is, what he did before, the method the product runs on, and who is responsible for what you read on this site.
Roni Shmuel, founder
Before Objeq, Roni ran a sales floor of dozens of reps and took the department from ₪400,000 to over ₪1,000,000 a month. He trained more than 100 salespeople one on one, and analyzed thousands of recorded sales calls, one call at a time, looking for the exact moment a deal was won or lost. His own sales, over the years, pass ₪10 million.
Today he coaches owners of service businesses. The work is the same work: sit with a real call, find the one thing to fix before the next conversation, fix it. rnshmuel.com (Hebrew).
The method Objeq runs on
Roni's method has a name: the close before the price. Nine steps. The customer commits to changing something in their business before they see a product or a price. When the price finally comes, the objections that usually follow it have nowhere to land. Business owners who work with him report going from a 15 to 20 percent close rate to 40 percent and above.
Objeq is that method, on a live call, in under two seconds. The five fear families behind every objection, the seven-step treatment for each one, and the discipline of knowing when not to speak all come from that coaching room.
Why he built Objeq
As a coach, Roni sat next to reps during live calls. When the customer said "I need to think about it", he leaned over and whispered what to say next. The rep said it, and the call turned. That works for one rep, on one call, when the coach happens to be in the room. It does not scale to a floor of thirty reps making forty calls a day each.
Objeq is the whisper without the coach in the room. It hears the customer, recognizes the fear behind the objection, and puts the line on the rep's screen, only theirs, while the customer is still talking. When the moment calls for silence, it stays silent. That last part is the hardest thing to build, and the thing a good coach does without thinking.
Who writes what you read here
The objection playbook, the comparison pages and everything else on objeq.io are written by the Objeq team under Roni's editorial responsibility. Product facts are checked against the product itself and kept on the facts page. Claims about other tools are taken from those tools' own pages and dated; when we cannot verify a claim, the page says so. Found something wrong? support@objeq.io. We fix it and say we did.
Not the audio plugin
Objeq at objeq.io is a sales copilot. It has no connection to the audio software product that shares a similar name.
Contact
Support: support@objeq.io · Privacy: privacy@objeq.io · Roni's coaching: rnshmuel.com
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