Compare / Free sales coaching software
Every free sales coaching tool records the call. Not one of them helps you during it.
Objeq whispers the next line on your live sales calls. See it answer "Your price is too high for a team our size" →
TL;DR. Is there free sales coaching software? There are free tiers, and they are all the same product wearing different logos: a bot joins your call, records it, and emails you a transcript and a summary after it ends. Fathom is the most generous of them, "Free forever" with "Unlimited recordings + transcriptions" and "Instant AI call summaries".
Updated September 17, 2026 · By the Objeq team
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Type a real objection and watch Objeq answer it. No signup, nothing to install. Paid plans start at $99 / seat / mo.
The free tiers, side by side, with what each one actually caps
| Tool | Free plan? | What free gets you, and its limits | Anything during the live call? | Cheapest paid |
|---|---|---|---|---|
| Fathom | Yes, "Free forever" | "Unlimited recordings + transcriptions", "Instant AI call summaries", "Clips, playlists + search across calls". No minute cap published on the free tier.Source: fathom.ai/pricing, checked 17 Sep 2026 | No. The output arrives after the call. | $16 / mo individual, billed annually. Team $15 / user / mo annually, 2-user minimum. |
| Otter | Yes | "300 monthly transcription minutes", "30 minutes" per conversation, "3 lifetime audio/video file imports".Source: otter.ai/pricing, checked 17 Sep 2026 | No. Transcript and summary after the fact. | Pro, $16.99 / user / mo monthly, $8.33 / user / mo billed annually. |
| Fireflies | Yes, a tier named Free | A Free tier is listed beside Pro, Business and Enterprise. The pricing page showed no credit limits and no prices at all when we loaded it twice on 17 Sep 2026. We are not going to print a number we could not read off the vendor's own page.Source: fireflies.ai/pricing, checked 17 Sep 2026 | No. | Not published on the pricing page we loaded. |
| Avoma | No free plan. 14-day trial, no card required. | The trial opens the Organization plan with all add-ons. Then: "your account switches to a Viewer role. You'll still have access to past recordings, but won't be able to record new meetings unless you upgrade to a paid plan."Source: avoma.com/pricing, checked 17 Sep 2026 | Only on a paid add-on, and the cards are written by your admins in advance. See Objeq vs Avoma. | Startup $19 / recorder seat / mo annually. Coaching is a separate add-on at $29 / mo annually, $35 monthly. |
| Gong, Balto, Cresta, Outreach, Salesloft | No free plan, and no published price either. | Nothing without a sales call. Gong confirms per-user licenses plus a platform fee; the rest send you to a demo form.Sources: gong.io/pricing, checked 12 Sep 2026 · balto.ai, checked 17 Sep 2026. Full list on our comparison table | Yes for Balto, Cresta and Outreach Kaia, from content an enablement team wrote before the call. | Quote only. |
| Objeq | No free plan. Free live demo, no signup and no card. 3-day trial does require a card. | The demo takes an objection you type and answers it the way it would mid-call. Nothing to install.Source: Objeq facts page and Objeq pricing, checked 17 Sep 2026 | Yes. Composes the treatment for the objection actually spoken, whispered to the rep only, while the call is open. | $99 Starter, $149 Pro per seat / mo, published. No seat minimum, no platform fee. |
The number that explains the whole category
At Avoma, the coaching costs more than the seat. A Startup recorder seat is $19 per month billed annually. The Conversation Intelligence add-on that carries "AI Coaching Recommendations, Auto Call Scoring with AI, Custom AI Scorecards" is $29 per month billed annually, $35 monthly. Checked 17 September 2026. Coaching is priced as a $29 upgrade on a $19 product, which is a vendor telling you plainly which half of the job is the expensive one.
Read the rest of the market through that lens and it stops being confusing. Recording is cheap, so it gets given away to bring you in the door. Anything that judges, scores or prompts sits behind a paywall, an add-on, or a demo form. Four of the six paid products on this page publish no price whatsoever.
"Your account switches to a Viewer role. You'll still have access to past recordings, but won't be able to record new meetings unless you upgrade to a paid plan."
Avoma, pricing page, avoma.com/pricing, checked 17 Sep 2026. Quoted because it is the clearest statement in the category of what "free" means here: you keep what you already recorded, and you stop being able to make more.Why nothing free works during the call, and it is not stinginess
A recording tool does its work once, after the call, on a finished file. Batch transcription is cheap enough per hour that a vendor can hand it out as a lead magnet and make the money back on the ten percent who upgrade for team features. That is a sane business and Fathom runs it well.
A live copilot has a different bill. It has to hold an open audio stream for the whole call, follow both sides of it, and produce a line the rep can read and say inside the two or three seconds they have before the silence gets awkward. That cost runs for every minute of talk time, every day, whether or not anyone ever upgrades. There is no free tier of that anywhere in this market, from Gong down to us, and any vendor who offers you one is either about to cap it at something unusable or has not done the arithmetic yet.
So the honest version of the question is not "which free tool coaches". It is: which of my two problems is actually costing me deals?
The two problems, and only one of them is free to solve
Problem one: nobody remembers what was said. The manager cannot review calls, CRM notes are thin, handoffs lose detail, and onboarding a new rep means shadowing. This is completely solved by a free tier. Install Fathom, stop paying anyone to solve it, and spend the budget elsewhere. We would rather tell you that than sell you something you do not need.
Problem two: the rep loses the call at the objection. The customer says it is too expensive, or that they need to think about it, and the next fifteen seconds decide the deal. A transcript cannot touch this, because it arrives after the call you already lost. A Tuesday coaching session cannot touch it either, because the rep is not going to recall Tuesday's roleplay while their pulse is up on Thursday.
Objeq exists for problem two and for nothing else. It hears the objection through the Chrome tab the call is playing in, works out the fear underneath it, and whispers a treatment to the rep while the call is still open. The customer sees nothing. It ships with treatments for the objections that actually come up, including "it's too expensive", "I need to think about it", "I have to talk to my partner" and "I can get it cheaper elsewhere".
Do the minutes arithmetic before you pick a free tier
Otter's free plan gives you 300 transcription minutes a month. A rep making ten calls a day at twenty minutes each burns 200 minutes in one day. The month's free allowance is gone before Wednesday lunch. That is our arithmetic, not Otter's claim, and it is the reason Otter's free tier fits an occasional meeting rather than a sales desk.
Fathom publishes no minute cap on its free tier at all, which is why it is the one we would actually point a small team at if recording is the whole job. Fireflies may well be competitive, but its pricing page did not show us a single number on the day we checked, and we are not going to guess on its behalf.
What Objeq does not do, said here rather than after you pay
No free plan. The demo is free and needs no card. The 3-day trial needs a card up front, charges only when the three days end, and cancels in one click. We are not going to call that "free" on a page about free things.
No recording library, no QA scorecards, no manager analytics. Objeq does not grade calls, does not build you a searchable archive, and does not produce a dashboard. If that is the job, a free notetaker beats us at it and costs nothing.
No phone system integration. Objeq hears the customer through the Chrome tab the call plays in: Meet, Zoom or Teams joined in the browser, or a browser dialer such as GoHighLevel. Reps on a desktop softphone wired into Five9 or Genesys have no tab for it to listen to. Balto is the honest answer for that person.
Where to go next
Two free tools sit beside the paid product, and neither one joins a call. The lost deal calculator takes four numbers and runs the math in your browser. The objection comebacks walk 40 hand-written objections through the 7 steps. No signup on either.
The whole field with prices, not just the free end: best real-time sales coaching tools. How the category splits into three different jobs: sales coaching tools. All eight tools in a single sourced table: the comparison table. The head to head with the one competitor that does show cards live: Objeq vs Avoma. What to use instead of the expensive incumbent: Gong alternatives. Every claim we make about our own product, in one place: the Objeq facts page.
Sources: fathom.ai/pricing · otter.ai/pricing · fireflies.ai/pricing · avoma.com/pricing · gong.io/pricing · balto.ai · Objeq facts · Objeq pricing. Vendor pages checked 17 September 2026 unless a different date is shown next to the claim.
FAQ
Is there a free sales coaching software?
There are free tiers, but they are recording and note-taking tiers, not coaching tiers. Fathom offers a free-forever plan with unlimited recordings, transcriptions and AI call summaries. Otter offers a free plan capped at 300 monthly transcription minutes and 30 minutes per conversation. Fireflies lists a Free tier. All three produce a transcript and a summary after the call ends. None of them puts anything on the rep's screen while the customer is still talking.
What are the best free alternatives to sales performance coaching software?
Fathom's free-forever plan is the most generous of the free tiers: unlimited recordings, transcriptions and instant AI call summaries at no cost, checked 17 Sep 2026. Otter's free plan is the fallback if you only need occasional transcripts, at 300 minutes a month. Avoma has no free plan at all, only a 14-day trial, after which the account drops to a Viewer role that cannot record new meetings. Treat all of these as recording alternatives, not coaching alternatives, because none of them scores, rehearses or prompts a rep.
Why is there no free tool that coaches during a live call?
Because the cost structure is different. A recording tool does its work once, after the call, on a file, and batch transcription is cheap enough to give away as a lead magnet. A live copilot has to hold an open audio stream and produce a usable line within the few seconds the rep has before answering, for every second of every call. That runs a real bill per minute of talk time, which is why every product that does it, Gong, Balto, Cresta, Outreach Kaia, Salesloft and Objeq, is paid.
How much does coaching cost once you leave the free tier?
At Avoma, the coaching features are not part of any plan. They sit in a Conversation Intelligence add-on at $29 per month billed annually, on top of a Startup seat at $19 per month, so the coaching costs more than the seat it is attached to. Checked 17 Sep 2026. Gong, Balto, Cresta, Outreach and Salesloft publish no price at all. Objeq publishes $99 Starter and $149 Pro per seat per month.
Can I try a live sales copilot without paying and without a credit card?
Objeq has a live demo that takes a real objection and answers it the way it would during a call. No signup, no card, nothing to install. The 3-day Objeq trial is a separate thing and does require a card up front, charged only when the three days end, cancellable in one click.
Is a free transcription tool enough for a small sales team?
It is enough if your problem is that nobody remembers what was said. It is not enough if your problem is that reps lose the call at the objection, because a transcript arrives after the call is already lost. Decide which of the two is actually costing you deals before you buy anything, free or paid.
From $99 / seat / mo after the trial · card up front, charged only when the 3 days end · cancel in one click
Not ready for that? The demo is free and asks for nothing.
Summary. Is there free sales coaching software? There are free tiers, and they are all the same product wearing different logos: a bot joins your call, records it, and emails you a transcript and a summary after it ends. Fathom is the most generous of them, "Free forever" with "Unlimited recordings + transcriptions" and "Instant AI call summaries".