Objeq vs Avoma: the card you wrote, vs the line you did not
Updated September 11, 2026 · By the Objeq team
From $99 / seat / mo after the trial · card up front, charged only when the 3 days end · cancel in one click
Not ready to hand over a card? Give it your hardest objection and watch it answer. No signup, nothing to install.
| Objeq | Avoma | |
|---|---|---|
| Core job | Win the live moment: a whispered 7-step objection treatment while the prospect is still on the line | Run the whole meeting layer: notes, scheduling, lead routing, call scoring, forecasting, plus live answer cardsSource: avoma.com, checked 11 Sep 2026 |
| During the call | Yes. Detects the objection and whispers the treatment in under 2 seconds, only the rep sees it | Yes. "Avoma detects trigger phrases, buyer signals, and objections in real time, then displays the relevant answer card on screen mid-call." Cards stay visible for 20 secondsSource: Avoma real-time sales guidance, checked 11 Sep 2026 |
| Who writes the answer | Objeq does, per objection, on the call. Nothing to author, nothing to maintain | Your admins do, in advance. "Admins create answer cards with custom trigger phrases, approved responses, and battlecard content"Source: Avoma real-time sales guidance, checked 11 Sep 2026. Central management is a real advantage for messaging control, and a real cost in authoring time |
| Price for live guidance | $99 Starter, $149 Pro per seat per month, everything included, no seat minimum, no platform feeSource: Objeq pricing, checked 11 Sep 2026 | $19 Startup seat annual plus the $29 Conversation Intelligence add-on = $48 a seat. Month to month: $29 plus $35 = $64. Still cheaper than usSource: avoma.com/pricing, checked 11 Sep 2026. Base plans $19 / $24 / $39 annual, $29 / $39 monthly; Enterprise is annual only |
| How it gets on the call | A Chrome side panel next to the tab the call plays in. Nothing joins the meetingSource: Objeq facts | "Avoma joins scheduled calls automatically once your calendar is connected"Source: Avoma real-time sales guidance, checked 11 Sep 2026 |
| Trial | 3 days, card up front, charged only when the 3 days end, cancel in one click | "Unrestricted 14-day free trial of the Organization plan with all Add-ons enabled", no credit cardSource: avoma.com/pricing, checked 11 Sep 2026 |
| Hebrew | Hebrew and English end to end: transcription, objection detection and the whisper itself. Hebrew is native, not translatedSource: Objeq facts | 75+ languages published for real-time transcription. The real-time guidance page publishes no language list, so Hebrew trigger detection is unstated either waySource: avoma.com, checked 11 Sep 2026. Card text is whatever an admin types, so a Hebrew card is possible; what is not published is whether a Hebrew trigger phrase fires it |
| After the call | Debrief and coach score on Starter. Manager dashboard, leaderboard and Studio on Pro | Deeper than ours: AI call scoring, coaching recommendations, smart trackers, revenue intelligence, scheduling and lead routing as separate add-onsSource: avoma.com/pricing, checked 11 Sep 2026 |
"Admins create answer cards with custom trigger phrases, approved responses, and battlecard content. Cards are managed centrally, so updates to pricing, positioning, or competitive messaging reflect across the team immediately."
Avoma, real-time sales guidance page, avoma.com, checked 11 Sep 2026. We quote it in full because it is an accurate description and it contains the whole difference between the two products: the quality of what a rep sees mid-call is the quality of what somebody wrote before the call.The real price of Avoma's live layer
Avoma's headline number is $19 a seat. That is the Startup plan on annual billing, and it does not include real-time guidance. Real-time sits in the Conversation Intelligence add-on at $29 a seat annual, $35 month to month. So the smallest configuration that puts an answer card on a rep's screen is $48 a seat on annual billing, or $64 if you pay monthly. On the Organization plan it is $53 annual, and on Enterprise $68.
We are spelling this out because "from $19" and "live guidance" are on the same website and they are not the same purchase. Even at $48 Avoma is half our price, so this is not a gotcha. It is the number you should compare against ours, instead of the one in the headline.
Where Avoma is genuinely the better buy
If your team's pain is the meeting layer, Avoma wins and it is not close. One vendor for notes, scheduling, call scoring, forecasting and lead routing, at a price per seat that is under half of ours, with fourteen days to try all of it without handing over a card. We do not have a scheduler, a lead router or a forecast, and we are not going to pretend a debrief screen is revenue intelligence.
Avoma also wins on messaging control. If your company has an approved answer to every objection and the problem is that reps go off script, a centrally managed card library is exactly the right tool, and it is auditable in a way a generated line is not.
Where Objeq wins, and it is one thing
A card can only contain an answer somebody already wrote down. That works for the objections you expected: price, a named competitor, a known feature gap. It does nothing for the sentence you hear once a quarter, phrased in a way nobody at your company anticipated, twenty seconds before the prospect decides.
Objeq does not look the objection up. It hears what the prospect actually said, works out the fear underneath it, and builds the treatment for that sentence, in seven steps, while the call is still running. There is no card library to author, no trigger phrase to maintain, and no gap between what your reps meet and what your enablement team predicted.
The second thing, and for some teams it is the whole decision: Hebrew. Objeq runs in Hebrew end to end, natively, not as a translation layer on top of an English model.
Can you run both?
Technically yes, and for a mature team it is a reasonable setup: Avoma for the meeting layer and the after-call analytics, Objeq in the Chrome tab for the live moment. They do not fight over the same seat. But if you are paying for Avoma's Conversation Intelligence add-on purely for the answer cards, that is the line item to look at first. It is $29 to $35 a seat that overlaps with what a copilot does, and only one of the two writes the answer for you.
Where to go next
Other head to heads: vs Gong, vs Clari Copilot, vs Balto, vs Oliv, vs Sybill. The whole live-coaching field with prices: the 7 real-time sales coaching tools. Everything we claim about our own product, in one place: the Objeq facts page.
Sources: Avoma home page · Avoma pricing · Avoma real-time sales guidance · Avoma AI sales coaching · Objeq facts · Objeq pricing
FAQ
Does Avoma coach reps during a live call?
Yes. Avoma publishes real-time sales guidance: it detects trigger phrases, buyer signals and objections during the call and displays an answer card on the rep's screen for 20 seconds. This is a genuine live feature, not a post-call one, and any comparison that says otherwise is wrong. Checked 11 September 2026.
How much does Avoma's real-time guidance actually cost?
Real-time guidance is part of the Conversation Intelligence add-on, $29 per seat per month on annual billing and $35 month to month, on top of a base seat. The cheapest working combination is the $19 Startup seat plus the add-on, so $48 per seat per month annual, or $64 month to month. Objeq is $99 (Starter) or $149 (Pro) per seat per month with everything included. Checked 11 September 2026.
Who writes the answer the rep sees?
In Avoma, your admins do: they create answer cards with custom trigger phrases, approved responses and battlecard content, managed centrally. In Objeq, nobody writes anything in advance. The copilot hears the objection, detects the fear behind it and produces a 7-step treatment for that specific sentence while the call is live.
Does Avoma work in Hebrew?
Avoma publishes 75+ languages for real-time transcription on its home page. Its real-time sales guidance page does not publish a language list, so we cannot say whether a Hebrew trigger phrase fires a card, and we are not claiming it does not. Objeq runs in Hebrew end to end: transcription, objection detection and the whisper itself.
Can I use Objeq and Avoma together?
Yes. Objeq runs in a Chrome side panel next to the tab the call plays in, Avoma joins the scheduled meeting from your calendar. They do not compete for the same seat. The overlap worth checking is the Conversation Intelligence add-on, which is where Avoma's live answer cards live.
Still comparing? Type a real objection into the live demo and judge the answer yourself.