Sales coaching Chrome extensions: we opened all 20 listings, and most of them are not coaching anything

Checked in the Chrome Web Store on September 25, 2026 · By the Objeq team

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What we checked, and what we refused to count

Every vendor page in this category says "works where you work". That sentence survives almost any implementation, so we ignored it and went to the one place where the claim is written under review: the store listing itself.

For each of the 20 vendors we searched chromewebstore.google.com, opened the detail page, and read four fields off it: the exact listing name, the offered-by publisher, the install count and the last-updated date. A listing published by an individual developer or an unrelated company does not count as the vendor's extension, and there are several of those floating around this category. One example we hit and threw out: a "Chorus Transcript Copier" published by a private individual, 76 users, last touched in April 2025. That is somebody's side project, not a ZoomInfo product, and counting it would have been the easiest way to get this page wrong.

Everything below is what the store said on 25 September 2026. Install counts in the store are rounded into buckets by Google, not reported to the unit, so treat 60,000 as a band and not as a headcount.

The 20 vendors, one row each

Objeq is in the last row on purpose. We are the smallest listing on this page by four orders of magnitude and it would be dishonest to sort by anything that hid it.

The three shapes a sales extension comes in

Once you have all 20 listings side by side, they collapse into three jobs, and none of the three is the job most buyers think they are buying.

The inbox sidebar. Outreach Everywhere, Salesloft Connect, Gong Anywhere, Clari Groove. Four of the five largest listings in the table. These put sequences, templates and CRM records next to your email, which is genuinely useful and has nothing to do with a live call. Gong Anywhere's own description opens on bringing Gong Engage into Salesforce or Dynamics 365 and into reps' Gmail inboxes, and its feature list runs through email tracking, templates, AI rephrasing and contact management.

The note taker. Fathom, Otter, Avoma. The biggest installs in the whole category by a distance, because the job is universal and the free tier is real. The output arrives after the meeting, which is the point.

The plumbing helper. Dialpad Chrome CTI, RingDNA, and at the small end the two Balto integrations, whose entire published description is starting and stopping the Balto app in time with the NextivaONE softphone. Fifty users and thirty-one users. That is not a product, it is a connector for a deployment that already happened.

Cresta is the honest edge case, and we are not going to pretend otherwise

Cresta's listing is the one that comes closest to contradicting this page, so here it is in its own words: the description says "Cresta turns contact center agents into experts with real-time, personalized coaching, QA, and workflow automation." Real-time coaching, in the store, under the vendor's own publisher name.

Read the rest of it. That sentence describes the Cresta platform, and the extension's stated job is to make Cresta's features reachable inside Salesforce. Cresta is a contact center deployment, sold to contact centers, and the real-time part runs for agents inside that telephony stack. If your reps take calls in a browser tab on Meet or Zoom, the Salesforce extension is not the thing that coaches them. The full comparison, with what Cresta does and does not publish, is on Objeq vs Cresta.

What the install counts do not tell you

Fathom shows 600,000 users and Balto's Nextiva connector shows 50. It is tempting to read that as a ranking of the companies. It is not. It is a ranking of how universal each extension's job is. Everyone in a meeting wants notes, so a note taker spreads to six hundred thousand browsers. Only Balto customers on a Nextiva softphone need Balto's connector, so it sits at fifty and that is the correct number for it.

The number that does carry information is the last-updated date. Thirteen of the fifteen live listings were updated within the last five weeks, which tells you somebody is still shipping. The two that stand out are Hyperbound at 14 April 2026 and Jiminny Sidekick at 18 June 2026. Neither is abandoned on that evidence alone, but if an extension is the surface you plan to live in every day, a listing nobody has touched in five months is worth one question on the demo call.

What a Chrome extension can and cannot hear

This is the part that decides whether an extension can coach a live call at all, and it is physics rather than roadmap.

An extension can read the audio in a browser tab. So it can hear a Google Meet call, a Zoom or Teams call joined from the browser instead of the desktop app, and a browser dialer such as GoHighLevel. It cannot hear a call that plays in a native desktop softphone, a mobile phone, or a headset connected to a deskphone. No amount of AI closes that gap, because the audio never enters the browser.

That is why contact center vendors build deployments instead of extensions. Their buyer's calls arrive through Five9, Genesys or NICE and never touch a browser tab. And it is why the extensions those vendors do publish are Salesforce panels and softphone connectors: the extension is a window onto the platform, not the product.

Where Objeq fits, and three cases where it is the wrong tool

Objeq is a Chrome extension side panel. It hears both sides of the call through the tab, works out the fear behind the sentence the buyer just said, and writes one line back on the rep's screen while the buyer is still talking. Only the rep sees it. Hebrew and English. $99 Starter and $149 Pro per seat per month, one seat, no minimum, 3-day trial.

It is the wrong tool in at least three situations, and we would rather say so here than on a refund request.

If your calls do not play in a Chrome tab, there is nothing for us to hear. A desk phone or a native softphone team should be looking at the contact center vendors in the table, not at us.

If the problem is that nobody reviews calls afterwards, you want a note taker or conversation intelligence, and Fathom, Otter and Avoma sell that cheaper and better than a live tool ever will. We wrote the honest version of that trade in Objeq vs Otter and Objeq vs Fathom.

If your reps need to practise before they ever dial, that is roleplay, which is a different product on a different day. See AI sales roleplay platforms.

How to check any vendor yourself in thirty seconds

Do not take this page's word for it in three months, because store listings move. Open the store, search the vendor name, and read three fields on the listing rather than on the vendor's website.

Offered by. If it is an individual's name or a company you have never heard of, it is not the vendor's extension. This is the single most common way a "yes they have one" answer goes wrong.

Last updated. Tells you whether the thing is maintained.

The first sentence of the description. Store copy is reviewed by Google and is written to a stricter standard than a landing page, so it usually states the real job plainly. Gong's says Gmail and Salesforce. Balto's says start and stop the app. Observe.AI's says flag what needs redacting. Those three sentences told us more than three vendor websites did.

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Questions people actually ask

Every extension name, publisher, install count and update date on this page was read off the vendor's own Chrome Web Store listing on 25 September 2026. Install counts are the rounded buckets Google publishes and are not exact headcounts. Quoted description text is the vendor's own store copy. The five "none" rows are the result of store searches that returned no listing under the vendor's identity; a listing published later will not appear here until we recheck. Objeq's own prices come from our pricing page. Nothing on this page is estimated.