The Objection Handling Playbook
Every objection is a fear in disguise. These are the full treatments — the same psychology Objeq whispers to reps live, in under a second.
"We already work with someone": beating the incumbent without badmouthing them
The incumbent objection is about switching pain, not satisfaction. How to find the crack without trashing the competitor, and when to plant a seed instead of pushing.
"It's too expensive": the objection that's almost never about money
"It's too expensive" is rarely about price — it's fear of making a bad decision. A step-by-step treatment for the most common sales objection, with live examples.
"I need to think about it": the polite no that kills more deals than any hard no
"I need to think about it" ends more deals than any hard no. What it really means, why "sure, take your time" is deal death, and the full treatment for surfacing the real objection.
"Just send me an email": the brush-off dressed as a next step
"Send me some information" feels like a next step. It's usually a polite exit. How to tell interest from brush-off, and the treatment that converts it into a real meeting.