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Multilingual sales coaching software: the language count belongs to the recorder, not to the coach
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TL;DR. Two of the 18 vendors we read publish a language list for the help that fires during the call. Dialpad: "Cards can be created in English, Spanish, or French." Balto: Real-Time Guidance in English and Spanish, announced 21 July 2022 and not extended since on any page we can find. Every big number in this category, 117 at Fireflies, "100+" at Sybill and Attention, "70+" at Gong, "over 60" at Avoma, describes transcription or recording.
18 vendor language pages read one by one on October 12, 2026, and quoted rather than summarised · By the Objeq team
Does it support Hebrew?
Yes for Objeq. Transcription, objection detection, and the whisper run in Hebrew and English, and Hebrew is native rather than translated from English. Dialpad and Balto publish in-call language lists, and neither list includes Hebrew.
What we did, so you can repeat it
One pass per vendor on 12 October 2026, from a plain browser user agent. For each one we fetched the language or help page if it has one, otherwise the product page for the real-time feature, otherwise the homepage, stripped <script> and <style>, and searched the visible text for the word language. Then we did the only thing that matters here: we checked which feature the number was attached to.
That is the whole method, and it is enough, because the failure in this category is not a lie. It is an unlabelled number. "100+ languages" in a headline is almost always true about the speech-to-text and almost never about the prompt.
One vendor we could not read: Otter's help centre returns HTTP 403 to our container, a 5,874-byte challenge page, so its language article is unmeasured here and we will not quote a figure for it from somebody else's summary.
The two vendors that publish a language for the in-call layer
| Vendor | What the real-time feature is called | Languages, in their words | Where we read it |
|---|---|---|---|
| Dialpad | AI Live Coach Cards | English, Spanish, French. "Cards can be created in English, Spanish, or French. A card only fires in a team set to that same language, though cross-language trigger detection still works if a customer or agent uses a different language mid-conversation." | dialpad.com feature page, 12 Oct 2026 |
| Balto | Real-Time Guidance | English and Spanish. "first in the market to offer conversation excellence at scale to U.S. Spanish-speaking contact centers", with "full access to reporting and English playbooks" | balto.ai announcement dated 21 July 2022 |
| Objeq | The whisper | Hebrew and English, end to end: the transcription, the objection detection and the whisper. Hebrew is native, not translated from English. | Our own facts page |
Three rows. That is the entire published record for in-call language support across 18 vendors, and one of the three is us.
Dialpad's sentence is the most useful one in the category
It is worth reading twice, because it describes a constraint that every vendor in this space has and only Dialpad writes down: "A card only fires in a team set to that same language, though cross-language trigger detection still works if a customer or agent uses a different language mid-conversation."
Unpacked: the guidance is authored per language, the team is configured per language, and a Spanish card will not fire for an English team even though the system can hear that the language changed. That is the honest shape of multilingual in-call help at every vendor we have ever read, including us. The content is per language. The detection can be broader.
One more thing we logged on the way: dialpad.com/features/real-time-assist/ now returns a 301 to /features/ai-live-coach-cards/. The feature was renamed. If you are comparing a vendor spreadsheet written more than a few months ago, the row called "Real-Time Assist" is this one.
Gong is the only vendor that publishes what stops working in another language
Gong's help centre lists more than 70 spoken languages for transcription and analysis, Hebrew (Israel) among them. Then, further down the same page, a section nobody quotes:
"Capabilities available in English only. Some Gong features only generate results for calls in English. For calls in other languages, these are not available: Email labels · Red flag alerts · Gong-recommended to-dos · Example-based smart trackers. Note: Question-based smart trackers are available in all languages."
Gong, help.gong.io, "About language support in Gong", read 12 October 2026.Read it as a template rather than a criticism. The transcription scales to 70 languages because speech-to-text does. The judgement layer, the thing that decides this is a red flag and that is a to-do, is trained and tuned per language, so it narrows. Gong's list of four is what every vendor's page would look like if they all published one. Gong also ships its own interface in three languages only: "English", "Français", "Français Canadien".
Gong has no in-call prompt on any page we have read, so the English-only list above is about post-call intelligence. We say so rather than borrowing the quote for a claim it does not make.
The big numbers, and the feature each one is actually about
| Vendor | The number they publish | What the sentence around it is about | Hebrew in the list? |
|---|---|---|---|
| Fireflies | 117 numbered rows in the table, headline "over 100+ languages" | "Fireflies supports transcription and summaries in over 100+ languages" | Yes, entry 48, code he |
| Sybill | "Supports 100+ Languages" | Sits in the homepage block for the meeting assistant and workspace | No list published |
| Attention | "100+ languages and every major meeting platform" | In the paragraph about recording a call without a bot joining it | No list published |
| Gong | "more than 70 languages" | "spoken-language transcription and analysis for calls, AI translation of call content, and the display language of the Gong interface" | Yes, "Hebrew (Israel)" |
| Avoma | Two numbers on one page: the intro says "over 75 supported languages", the body says "over 60 languages and dialects" | "transcribing meetings in over 60 languages and dialects", and "Below is a consolidated and accurate list" | Yes, in the dialect list |
| Second Nature | "30+ Languages" | AI role-play training, a practice partner, not a live customer call | No list published |
| Hyperbound | "Practice and coach in 25+ languages", 24 named in its FAQ | Role-play bots and scorecards. "helps your reps practice the scenarios they struggle with the most" | Yes, named in the FAQ list |
| Outreach (Kaia) | No count. A feature called "Kaia™ Translations" | "translating call or meeting summaries and transcripts in their preferred language". After the call, not during it. | No list published |
Every cell is the vendor's own published wording, read 12 October 2026. Green marks a published Hebrew entry, which is a fact about transcription in every row above except Hyperbound's, where it is about role-play.
Avoma prints 60 and 75 on the same page, and that is the whole problem in one screen
Avoma's help article is titled "What languages does Avoma Support?". Its own summary line says "Explore over 75 supported languages including English, Spanish, Chinese, Hindi, French, and more." Four hundred characters later the body says "Avoma supports transcribing meetings in over 60 languages and dialects" and then "Below is a consolidated and accurate list of supported languages and variants".
Two numbers, one page, fifteen languages apart, and the page itself flags which one it stands behind by calling the list "consolidated and accurate". Nobody is lying. The larger number is older or counts variants differently, and it survived into the summary. If a vendor's own two numbers disagree by 15, treat any single number you read in a comparison table as decoration.
Six vendors say nothing about language next to their real-time product
This is not an accusation of weakness. It is a gap in the published record, and if you sell in a language other than English it is the gap that costs you a quarter.
- Cresta.
cresta.com/agent-assist, the page for the product that helps a human agent live, contains no language statement. Neither does the homepage, beyond Cresta's own site switcher: "Language: English / Español". Trade press reported a Cresta Real-Time Translation launch in four languages, but the press release URL carried by Google's index returns 404 on cresta.com, and the words "Translation", "Multilingual" and "Language Barriers" do not appear anywhere oncresta.com/press. So we report it as unverified rather than quote a number we could not read on the vendor's own site. - Observe.AI. No language statement on the homepage.
observe.ai/products/real-time-agent-assistreturns 404. - Revenue.io. The Moments page describes the triggers in detail, phrase presence, phrase absence, etiquette and elapsed time, and never names a language.
- Nooks. No occurrence of "language" on the homepage.
- Jiminny. No occurrence of "language" on the homepage.
- Trellus. No occurrence of "language" on the homepage.
For all six, the question to put in the demo is one sentence: in which languages does the live prompt fire, and which features stop working on a non-English call? Gong answers the second half in writing. Nobody else does.
One trap we nearly fell into ourselves: Oliv's "100+ language models"
Searching 18 sites for the string "language" turns up this on oliv.ai: "Oliv's 100+ specialized small language models (SLMs) each focus on a specific revenue question."
That is 100+ models, not 100+ languages. An automated scrape counting "100+ languages"-shaped phrases would file Oliv at the top of this table, and it belongs nowhere in it. We mention it because we ran that scrape and had to catch it by reading, which is the same lesson our pricing census learned six ways about counting dollar signs.
Where Objeq sits in this table, including where we lose
Read the bias: this is our page and Objeq is our product. We do two languages. On a count of languages we are last on this page, behind a vendor claiming 117. What is different is which layer the two sit in: for Objeq, Hebrew is not a transcription locale with an English coach on top of it. The transcription, the objection detection and the whisper are all native Hebrew, and about 99% of our usage is Hebrew calls. That is documented on our facts page, the page we keep as the tiebreaker when another page of ours disagrees.
Where we lose, plainly. If you sell in Spanish, Dialpad and Balto both publish in-call support for it and we do not. If you sell in German, French, Portuguese or anything else on those lists, we are not a candidate and no amount of our copy changes that. If what you need is a searchable transcript corpus in 70 languages after the fact, Gong is the better buy and our own comparison page says so. And if you want role-play practice in 24 languages before the call rather than help during it, Hyperbound publishes the list.
The honest summary of this whole page: in-call sales coaching is a per-language product everywhere, including here. Ask for the list of languages for the live layer specifically. If a vendor cannot produce one, the answer is one language.
Questions people ask next
Does it support Hebrew?
Yes for Objeq. Transcription, objection detection, and the whisper run in Hebrew and English, and Hebrew is native rather than translated from English. Gong, Fireflies, and Avoma list Hebrew for transcription. Dialpad and Balto publish in-call language lists, and neither list includes Hebrew. Read 12 October 2026.
Is "supports 100+ languages" a lie, then?
No, and calling it one would be the easy and wrong read. Speech-to-text genuinely works across a hundred-odd languages, and those vendors genuinely transcribe in them. The number is attached to the feature it describes. What is missing is a second number for the layer that generates the help, and the two vendors who publish that second number publish 2 and 3. Ask for the second number; do not argue about the first.
Which tool should I buy if my reps sell in Spanish?
On published evidence, Dialpad or Balto. Dialpad states English, Spanish and French for its live cards, with the caveat that a card only fires in a team configured to that language. Balto announced Spanish Real-Time Guidance on 21 July 2022, which is the oldest statement on this page and worth re-confirming with them. Not Objeq: we do Hebrew and English.
Why is there so little published about this?
Our reading: because the category's marketing is written for the US market, where the question does not come up, and because the answer is unflattering. A language count of 2 next to a competitor's 100 loses a spreadsheet comparison even when the 2 is the more useful number. The vendor that publishes it is choosing the harder conversation.
Does Hebrew sales coaching software exist at all?
For transcription, yes: Gong, Fireflies and Avoma all list Hebrew, and Hyperbound lists it for role-play practice. For a prompt that fires in Hebrew while the call is running, we have not found another vendor that publishes one, which is why Objeq was built. If you find one, we will add it to this page and date the correction, the same way we correct our own pages.
How often is this page re-checked?
Language pages move faster than pricing pages, and two statements here are already old: Balto's is from July 2022, and Avoma contradicts itself. Treat every row as "true on 12 October 2026" and re-read the vendor page before you put it in a business case. The method in the second section takes about a minute per vendor.
Where do I read the head-to-head against Objeq?
Each vendor has its own page under the same quote-and-date rule as this one: Objeq vs Gong, Objeq vs Dialpad, Objeq vs Balto, Objeq vs Cresta, Objeq vs Hyperbound, Objeq vs Observe.AI. The price ladders are at which plan includes live coaching and the 25-vendor price census is at sales coaching software pricing.
Sources, all opened by us on 12 October 2026 rather than quoted from a summary: help.gong.io language support, guide.fireflies.ai supported languages, help.avoma.com languages, dialpad.com AI Live Coach Cards, balto.ai Spanish Real-Time Guidance, cresta.com/agent-assist, cresta.com/press, revenue.io/moments, outreach.ai conversation intelligence, hyperbound.ai, secondnature.ai, sybill.ai, attention.com, oliv.ai, plus the homepages of observe.ai, nooks.ai, jiminny.com and trellus.ai, and the HTTP 403 from help.otter.ai.
Summary. Two of the 18 vendors we read publish a language list for the help that fires during the call. Dialpad: "Cards can be created in English, Spanish, or French." Balto: Real-Time Guidance in English and Spanish, announced 21 July 2022 and not extended since on any page we can find. Every big number in this category, 117 at Fireflies, "100+" at Sybill and Attention, "70+" at Gong, "over 60" at Avoma, describes transcription or recording.