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Which plan includes live coaching, and why it is usually not the expensive one
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17 vendor pricing URLs requested one by one on October 11, 2026, and quoted rather than summarised · By the Objeq team
What we did, so you can repeat it
One request per vendor pricing URL, from a plain browser user agent, on 11 October 2026. For each one we recorded the status code, the final URL after redirects, the dollar figures in the raw bytes, the dollar figures with <script> and <style> blocks stripped, and then we read the plan columns by hand looking for one thing: a row that promises help while the call is running. Not "coaching", which every vendor claims. A row that fires during the call.
We read the ladder by hand because the interesting answer is never the price. It is which column the live row sits in, and no extractor can tell you that.
The five that name in-call help inside a plan
| Vendor | The row it prints | Which plan it sits in | Price next to it |
|---|---|---|---|
| Outreach | "Live Coaching: Real-time Content Cards" | Amplify Essentials, the cheapest of four. Also Plus and Pro. Not Core. | None. All four packages say "Request pricing" |
| Revenue.io | "Moments™ real-time call guidance", "Battlecards, talk tracks & objection cues", "Live listen, whisper & call monitoring", "Video meeting coaching" | Activate, the cheapest of three, and all three | None. A floor instead: "Built for Salesforce teams of 15+ seats" |
| Avoma | "Real-time Answer Assistant" | Conversation Intelligence add-on, not a plan | $29 a seat a month billed annually, $35 monthly, on top of a $19 Startup seat |
| Otter | "Assist: call objectives + live coaching" | In the plan matrix, on the paid columns | Business $30 a seat a month ($16.99 Pro below it) |
| Fireflies | "Live Assist", "real-time suggestions, coaching, and answers during meetings" | No plan. It runs on AI credits: 20 / 20 / 30 / 50 included once by plan | $0 / $10 / $19 / $39 a seat a month on annual, plus credit packs from $5 for 50 |
Every cell is the vendor's own published wording, read 11 October 2026. Green marks the row that is clearer to a buyer, not the better product.
Outreach: the package above the cheapest takes the live coaching away
This is the finding we did not expect and checked twice, on 30 September and again today. Outreach sells four packages. Read the feature lists rather than the names.
Amplify Essentials, "AI-Powered Intelligence and Coaching", 10,000 AI credits. Its list contains: "AI Coach Cards with Automated Scoring" · "Live Coaching: Real-time Content Cards" · "Real-Time Transcription" · "Sentiment Analysis".
Amplify Core, "AI-Powered Sales Execution", 25,000 AI credits. Its list contains: "Omni Agent" · "Research Agent" · "Revenue Agent" · "Personalization Agent" · "Outreach Voice Integrated Dialer" · "Call Insights & Analytics". No live coaching row.
The page presents them side by side under one heading: "Just getting started? Explore our Essentials and Core packages" and then "Choose one".
Outreach, outreach.ai/pricing, read 11 October 2026.So the two cheap packages are a fork, not a ladder. Essentials is the conversation-intelligence box and it carries the live card. Core is the prospecting box and it does not. A team that buys Core because it sounds bigger loses the only row that fires during the call. "Core" does not mean more of Essentials.
And Outreach publishes no price on any of the four. What it does publish is the shape of the bill: "Outreach pricing combines two models: seat-based access, where you pay for each user, and consumption-based AI credits, where you pay for what you use." The credit counts are the only numbers on the page: 10,000 on Essentials, 25,000 on Core, 50,000 on Plus, 100,000 on Pro.
Revenue.io does the same thing on purpose, and says so with ticks
Three plans: Activate, Engage, Orchestrate. The feature matrix has a section headed "Real-Time Coaching" with four rows, and all four are ticked on all three plans, including Activate, the cheapest. Activate's own summary line reads "Real-time, stage-specific coaching for every rep".
The expensive end buys the retrospective layer instead: "AI scorecards and automatic coaching feedback", "Deal Health Scores", "Pipeline & forecast management" all arrive at Orchestrate. Gong does exactly the reverse, with analytics at the centre and no in-call row on any page we have read. Two vendors, opposite ladders, same market.
Revenue.io prints no dollar figure on either pass, scripts kept or stripped. It prints a floor instead, twice: "Built for Salesforce teams of 15+ seats." A published floor is worth more to a small team than a published price, because it tells you to stop reading.
Avoma and Fireflies both put the live minute on a separate bill
Avoma starts at $19 a "recorder" seat a month billed annually. The live row, "Real-time Answer Assistant", is not in that seat. It is inside the Conversation Intelligence add-on at $29 a seat a month annually, $35 monthly. The add-on costs more than the seat it sits on.
Fireflies prints the cleanest ladder on the list, $0, $10, $19 and $39 a seat a month on annual. Its live panel is not in any of them. Live Assist and the sales assistant burn AI credits, and the included balance is a one-time 20, 20, 30 or 50 by plan, with packs from $5 for 50 and a per-query cost its own docs call "dynamic". For paid accounts the default is not a stop, it is a charge: "For paid users, Fireflies automatically upgrades you to the next higher AI credits tier to avoid interruption." The pause only happens if you turn Auto-Upgrade off.
Oliv, which used to be quoted everywhere for a real-time assistant, has rebuilt its pricing page around role-based apps (Converse, Sell, Grow, Amplify) and the word "real-time" now appears zero times on it. What it does print is the same meter: "AI agent actions $0.01 / credit". Read 11 October 2026.
That is three vendors putting a per-use meter under the live half while advertising a seat price. If you are comparing to a flat seat price, the meter is the number you have to ask for.
The five with no pricing page, and three of them are the real-time specialists
| Vendor | What its pricing URL did on 11 Oct 2026 | Sells in-call help? |
|---|---|---|
| Cresta | HTTP 404 | Yes, it is the whole product |
| Balto | HTTP 404 | Yes, agent assist during the call |
| Observe.AI | HTTP 404 | Yes, real-time agent assist |
| Attention | HTTP 404 | Marketed, never sourced to a page |
| Jiminny | HTTP 404, 906 bytes | No in-call row published |
| Salesloft | 301 to /see-it-live, a demo form, zero dollar figures in 193,142 bytes | Claims live battlecards on its platform page |
| Gong | HTTP 200, 313,719 bytes, zero visible dollar figures (16 placeholders inside scripts) | No. Post-call by design |
Put the two tables next to each other and the pattern is uncomfortable for the category. The nearer a vendor is to actually talking to a rep mid-call, the less likely it is to publish a price. A quote cycle is a real cost for a five-person team that just wants to try something on Monday, and it is why we publish ours.
Two vendors moved their domain this month, and both moved to .ai
Measured today with redirects disabled: outreach.io returns 301 to www.outreach.ai, path-preserving, on the apex, the www host and /pricing. And fathom.video/pricing now resolves to www.fathom.ai/pricing. Fathom's ladder itself is unchanged: $15 and $19 Team, $25 and $34 Business, with a two-user minimum.
If you keep a vendor shortlist in a spreadsheet, the links in it are now one redirect stale. Ours were too, which is why we checked.
Four ways a published price lies, all four seen in this one run
We publish this part because it is the reason the numbers above are hand-read.
1. A hidden element that only a scraper sees, and the vendor says so itself. trellus.ai/pricing ships an internal note in its own live HTML: the visible prices are 99.99 and 149.99, and "The page's HTML also contains a HIDDEN '34.99' element (a leftover/disabled promo) that automated scrapers pick up, but users do NOT see it". A competitor documenting the trap in production is the best evidence we have found for reading prices by hand.
2. A promo price valid in one country, printed inside the plan card. Otter's Pro card shows $16.99 struck through to $8.49, and the asterisk resolves two thousand words lower: "Offer valid only with an India-issued credit card". An extractor takes the smaller number every time.
3. Framework placeholders inside script tags. gong.io/pricing yields 16 dollar figures in the raw bytes and zero in the visible text. All 16 are fiction, and the count moves between deploys.
4. A price with no currency symbol next to it. Trellus prints "99.99" and "149.99" without an adjacent dollar sign, so a regex anchored on "$" reports that Trellus publishes nothing. It publishes plenty. Count both ways, every time, and say which pass you used.
Hear what a live whisper sounds like on your own objection
$99 / seat / mo after a 3-day trial · full refund within 14 days of the first charge
Where Objeq sits in this table
Read the bias: this is our page and Objeq is our product. Four things about it are checkable on our own pricing page rather than argued here. The live help is the product, not a row in a tier, so there is no plan of ours without it. There is no credit meter: $99 Starter and $149 Pro a seat a month, month to month, and the live whisper does not consume a separate balance. The price is on the page, which four of the seven vendors above cannot say. And we are small: no 15-seat floor, no platform fee, a 3-day trial on a card.
Where we lose is everything after the call. If what you need is a scored corpus of hundreds of calls and a forecast, Gong is the better buy and our own comparison page says so.
Questions people ask next
Is "real-time coaching" the same thing at every vendor?
No, and this is the trap under the whole category. It covers at least three different products: a card an enablement team wrote in advance that surfaces when a topic comes up (Outreach Real-time Content Cards), a manager listening in and whispering to the rep (Revenue.io "Live listen, whisper & call monitoring"), and a generated answer to the objection that was just said out loud. The first two need a human or a library ready in advance. Ask which of the three a demo is showing you.
Why would a vendor put the live feature in its cheapest plan?
Because the plans are packaged by job, not by size. At Outreach, Essentials is the conversation-intelligence job and Core is the prospecting job, and the live card belongs to the first. At Revenue.io the cheapest plan is the dialer with coaching built in, and the expensive plans add forecasting. Neither is a discount, and in both cases buying the pricier package without checking the row costs you the feature.
Which of these publishes a price I can actually pay today?
Six: Avoma from $19, Fireflies from $0 with paid tiers at $10, $19 and $39, Otter from $16.99, Fathom from $15 with a two-user minimum, Sybill from $30, and Oliv from $19 a role. Outreach, Revenue.io, Gong, Salesloft, Cresta, Balto, Observe.AI, Attention, Jiminny and Trellus either print nothing, print a floor, or do not serve a pricing page at all. Figures read 11 October 2026.
Does a credit meter end up cheaper or dearer than a flat seat?
Nobody on this list publishes enough to answer that, and we will not guess. What is published is the shape: Fireflies calls its per-query cost "dynamic", Outreach says consumption "scales with your adoption, not just headcount", and Oliv prices agent actions at $0.01 per credit. All three sentences mean the same thing to a finance team: the bill moves with use, so the quoted seat price is a floor rather than the number.
Where do I read the head-to-head against Objeq?
Each vendor has its own page under the same quote-and-date rule as this one: Objeq vs Outreach, Objeq vs Gong, Objeq vs Avoma, Objeq vs Otter, Fireflies vs Gong, Revenue.io vs Gong. The pricing census across 25 vendors is at sales coaching software pricing.
Sources, all opened by us on 11 October 2026 rather than quoted from a summary: outreach.ai/pricing, revenue.io/pricing, avoma.com/pricing, otter.ai/pricing, fireflies.ai/pricing, guide.fireflies.ai AI credits, oliv.ai/pricing, gong.io/pricing, salesloft.com/pricing, trellus.ai/pricing, fathom.ai/pricing, sybill.ai/pricing, plus the 404 responses from cresta.com, balto.ai, observe.ai, attention.com and jiminny.com.