What is the difference between Fireflies and Gong?

Until recently the honest answer was that Fireflies records and summarises your meetings while Gong analyses your whole revenue motion, and that answer is now out of date on one side. Fireflies ships Live Assist, and its own homepage, read 10 October 2026, says: Get real-time suggestions, coaching, and answers during meetings. Inside Live Assist there is a feature called Sales Assist, which Fireflies' own documentation describes as Real-time AI suggestions during customer calls. Gong makes no equivalent claim. We opened the Gong Enable page on the same day looking for one, because finding it would have changed this page, and the features named there are AI Call Reviewer, Coaching Inbox, AI Trainer, AI Coach, Lessons, Dry Run, Initiative Tracking, Coaching Metrics, Team Insights, Market Insights, CRM Sync and Enrichment and Mobile Support. The only sentence on that page with the word live in it is Practice every upcoming customer meeting through live AI role-play before it happens. That is a rehearsal, not help during the call. So the 2026 split is: Fireflies does before, during and after at a published per-seat price; Gong does before and after at a quoted platform price, and does it far deeper.

How much does Fireflies cost compared to Gong?

Fireflies publishes per-seat prices and Gong does not, so the only honest comparison is a published price against a quote. Fireflies' own billing documentation, read 10 October 2026, lists Free at $0, Pro at $10 per month per user billed annually or $18 billed monthly, Business at $19 per month per user billed annually or $29 billed monthly, and Enterprise at $39 per month per user on annual billing only. Worth knowing: the public pricing page at fireflies.ai/pricing rendered no dollar figure at all when we read it that day, only the four plan names and a feature grid, so the numbers above come from Fireflies' own guide pages rather than from its marketing page. Gong's pricing page, read the same day, carries no dollar figure anywhere. It says licenses are priced per user and there is a platform fee based on the number of users supported, and its first form question asks how big your team is across bands of 1-50, 51-1,000, 1,001-9,999 and 10,000+. If you need a number before you book a sales call, only one of these two gives you one.

Does Fireflies coach you during a live call?

Yes, and it is the newest thing about it, but the in-call half is metered and most comparison articles do not mention that. Fireflies' documentation lists the features that consume AI credits, and two of them are the live ones: Sales Assist, described as Real-time AI suggestions during customer calls, and AskFred on Live Assist, described as Ask Fred questions during a live meeting. The same documentation says AI credits included on sign-up are 20 on Free, 20 on Pro, 30 on Business and 50 on Enterprise, and it calls them one-time credits. Extra credits are sold in packs: 50 credits at $5 a month or $4 on annual, 200 at $20 or $16, 1,000 at $90 or $72, up to 10,000 at $600 or $480. Fireflies also says AskFred in Live Assist uses dynamic AI credit pricing, with credits charged per query based on complexity, which means the cost of a coached call is not a number you can work out in advance. And when the credits are gone, with auto-upgrade off, access to credit-consuming features will pause until the start of your next billing cycle or until you purchase additional credits. Summaries, transcription and recap emails are never charged in credits, so the part of Fireflies that is cheap is the part that happens after the call.

Does Gong help a rep while the call is running?

Not according to any page we read, and we looked on purpose. The Gong Enable page, read 10 October 2026, names AI Call Reviewer and a Coaching Inbox to pinpoint skill gaps from real conversations, AI Trainer and AI Coach to turn past conversations into training scenarios, Lessons, Initiative Tracking, Coaching Metrics, Team Insights and Market Insights. Its one live feature is Dry Run: practice every upcoming customer meeting through live AI role-play before it happens. Gong's weight sits after the call, which is where it is strongest and where it built the category. If Gong ships an in-call prompt we will rewrite this page.

Which one should a small sales team buy?

Buy against the failure you actually have rather than against the feature list. If nobody knows what was said on your calls, if your CRM is empty and your reps walk in cold, Fireflies at $10 or $19 a seat is the cheapest honest answer on this page and you can sign up without talking to anybody. If you run hundreds of calls a month, your forecast is fiction and you need analytics across the whole revenue motion, that is Gong, and nothing here tries to talk you out of it; expect a quote and a platform fee rather than a price. If the failure is narrower, that deals die at minute four while the rep hunts for the answer to one hard sentence, then you are shopping for the live minute specifically, and the live minute is the one place these two are weakest: Gong does not claim it and Fireflies meters it in credits, needs its bot in the meeting and needs a knowledge base you maintain.

Compare / Fireflies vs Gong

Fireflies vs Gong in 2026, and the change nobody updated their comparison for

Q: What are the conditions on Fireflies Sales Assist?

There are two, both in Fireflies' own documentation read 10 October 2026, and both change whether the feature is usable on your calls. First, Sales Assist only works with bot meetings, and it does not work with system audio recording. That means the Fireflies notetaker has to be in the meeting as a participant for the live suggestions to appear, so a call where you cannot or will not add a bot gets no Sales Assist. Second, a knowledge base must be uploaded for automatic answers to appear: Sales Assist detects a customer question and searches your knowledge base for a matching answer, so the quality of what it says is the quality of the documents you maintained. Live Assist itself, the wider panel with real-time notes, live transcripts and suggestions, runs on the web dashboard, the mobile app, the Chrome extension without the bot and the desktop app without the bot, and Fireflies says the dynamic topic suggestions feature is available only on paid plans.

Objeq whispers the next line on your live sales calls. See it answer "We already record our calls." →

TL;DR. The old answer was "Fireflies records, Gong analyses", and half of it is now out of date. Fireflies crossed into the live minute. Its homepage promises "real-time suggestions, coaching, and answers during meetings", and inside that panel there is a feature its own docs call "Sales Assist — Real-time AI suggestions during customer calls".

Every claim below read off fireflies.ai, guide.fireflies.ai and gong.io on October 10, 2026, and quoted rather than summarised · By the Objeq team

Short answer. The old answer was "Fireflies records, Gong analyses", and half of it is now out of date. Fireflies crossed into the live minute. Its homepage promises "real-time suggestions, coaching, and answers during meetings", and inside that panel there is a feature its own docs call "Sales Assist — Real-time AI suggestions during customer calls". Gong claims nothing of the kind: the only "live" thing on Gong Enable is a rehearsal "before it happens". On money, Fireflies prints per-seat numbers ($0 Free, $10 Pro, $19 Business, $39 Enterprise, per user per month on annual) and Gong prints none ("Licenses are priced per user" plus "a platform fee"). And here is the part the comparison tables leave out: Fireflies' live half is metered. Sales Assist and AskFred-on-Live-Assist both burn AI credits, Business ships with 30 of them one time, the per-query cost is "dynamic", and when they run out a paid account does not stop, it gets charged. Fireflies own credit doc: "For paid users, Fireflies automatically upgrades you to the next higher AI credits tier to avoid interruption." The pause, "access to credit-consuming features will pause", is what happens only if you turn Auto-Upgrade off in Settings. So the cheap seat price buys the recording, and the live minute sits on a meter that tops itself up. Both documents read by us on 11 October 2026.

The comparison, one row per thing people actually decide on

	Fireflies	Gong	Objeq
What it calls itself	An AI notetaker. "Transcribe, summarize, search, and analyze all your team conversations"	"Revenue AI OS." Engage, Forecast, Enable, Revenue Graph and AI agents	A Chrome extension that listens to the tab the call is in and writes one line on the rep's screen
Published price	Yes. $0 Free, $10 Pro, $19 Business, $39 Enterprise, per user per month on annual ($18 and $29 monthly)	No number on the page. "Licenses are priced per user" plus "a platform fee based on the number of users supported"	$99 Starter, $149 Pro, per seat per month, printed on the site
Helps during the live call	Yes. Live Assist, and Sales Assist for "real-time AI suggestions during customer calls"	Not claimed on any page we read. Its one "live" feature is role-play "before it happens"	Yes, and it is the only thing it does
What the live help costs	Metered. Sales Assist and AskFred-on-Live-Assist consume AI credits; 20/20/30/50 one-time credits by plan; per-query cost "dynamic"	n/a	Nothing extra. Flat seat price, no credits, no per-query meter
How it hears the call	A bot joins the meeting. Sales Assist "only works with bot meetings — it does not work with system audio recording"	Platform-level capture across the stack	Reads the browser tab the call is playing in. Nothing joins the meeting
Needs content maintained in advance	Yes for the live answers. "A knowledge base must be uploaded"	Yes for coaching programmes (Lessons, Initiatives)	No. It reads the sentence that was actually said
After the call	Notes, action items, summaries, CRM autofill. "Never charged in credits"	Call analytics, Revenue Graph, Forecast, the category it built	A short debrief. No analytics, no CRM writes
Public scale evidence	Claims "used across 1 million+ companies"	Team-size form runs to "10,000+"	Neither. We are new and will not pretend otherwise
How it gets in	Free plan, self-serve, price on the page	Demo, quote, platform rollout	Install the extension, 3-day trial

Fireflies and Gong cells are their own published words, read 10 October 2026. Green marks the row winner on that row only, not overall.

Fireflies crossed into the live minute, and most comparisons still say it does not

This is the one fact that makes an old Fireflies-vs-Gong article wrong rather than just stale. Fireflies used to be a recorder. It now ships a live panel, and it says so in plain words on its own front page.

"Get real-time suggestions, coaching, and answers during meetings."

And in the product docs: "Sales Assist — Real-time AI suggestions during customer calls" · "AskFred on Live Assist — Ask Fred questions during a live meeting" · Live Assist gives "real-time notes, live transcripts, AI-powered suggestions, and instant answers" in one panel.

Fireflies, fireflies.ai and guide.fireflies.ai on Live Assist, both read 10 October 2026. Live Assist runs on the web dashboard, the mobile app, the Chrome extension without the bot and the desktop app without the bot.

Take that seriously if you are shortlisting. At $19 a seat, Fireflies is the cheapest product on the market that claims to say something useful while the call is still running. Nothing below is an attempt to argue it away. But there are three conditions on it, and none of them is on the pricing page.

Condition one: the live half is metered, and the meter has no published rate

Fireflies splits its own product in two, and it tells you exactly where the line is. Transcription and summaries are included. The intelligence is sold in credits.

"AI credits power Fireflies' advanced AI features: AI Skills, Personal Assistant, Voice Agents, Sales Assist, Slack Assistant, Autofill CRM, AskFred on Live Assist, Magic Soundbites."

"Features like summaries, transcription, and recap emails are never charged in credits."

Credits included on sign-up, called one-time credits: Free 20 · Pro 20 · Business 30 · Enterprise 50. Extra packs: 50 credits "$5" a month or "$4/mo" annual · 200 at "$20" or "$16/mo" · 1,000 at "$90" or "$72/mo" · up to 10,000 at "$600" or "$480/mo".

"AskFred in Live Assist uses dynamic AI credit pricing" — credits "charged per query based on complexity."

And when they are gone, with auto-upgrade off: "access to credit-consuming features will pause until the start of your next billing cycle or until you purchase additional credits."

Fireflies, guide.fireflies.ai billing terms and AI credits, read 10 October 2026.

Read the two lists next to each other and the shape of the deal is obvious. The $19 buys you the recording. The live coaching runs on a separate meter whose per-use rate is not published as a number. We are not calling that a trick; dynamic pricing on a model call is defensible. But it does mean you cannot answer "what does a coached call cost" before you buy, and a rep who hits zero mid-quarter stops getting help until somebody in finance notices.

Condition two: the bot has to be in the meeting

This one is a hard mechanical limit, in Fireflies' own words, and it decides whether the feature exists on your calls at all.

"Sales Assist only works with bot meetings — it does not work with system audio recording."

"A knowledge base must be uploaded" for the automatic answers to appear. Sales Assist "detects customer questions and searches your knowledge base for matching answers", "shows instant, context-aware answers" and "suggests follow-up questions in real time".

Fireflies, guide.fireflies.ai on Live Assist and Sales Assist, read 10 October 2026.

So the live answers need a visible participant called Fred in the meeting. If your buyer will not have a bot on the call, or your calls are on a softphone rather than a calendar meeting, Sales Assist is not available to you no matter which plan you bought. That is also the difference in how the two live approaches hear a call: a bot is a guest in the meeting, a browser extension reading the tab is not.

Condition three: it answers from documents you maintain

"A knowledge base must be uploaded" is one sentence with a long tail. It means the live answer is a lookup against content somebody wrote in advance, which works beautifully for "what is your SOC 2 status" and badly for the sentence you did not anticipate. Every battlecard product in this category has the same economics: the tool is as current as the last time a human updated the cards. If you have an enablement person who owns that, it is an advantage. If you do not, the feature quietly decays.

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Only one of them will tell you the price

Most "Gong pricing" articles quote a dollar figure for Gong with no source. There is no figure to quote. We opened both pages on the same morning.

Free "$0" · Pro "$10/mo/user (billed annually) or $18/mo/user (billed monthly)" · Business "$19/mo/user (billed annually) or $29/mo/user (billed monthly)" · Enterprise "$39/mo/user (billed annually)".

Fireflies, guide.fireflies.ai billing terms, read 10 October 2026. A caveat we are putting in writing: the public pricing page at fireflies.ai/pricing, read the same day, rendered the four plan names and a feature grid and no dollar figure at all for us. The numbers above are Fireflies' own, from its own guide domain, not from a third-party review site. Check the pricing page yourself on the day you decide.

"Licenses are priced per user. There is a platform fee based on the number of users supported."

Gong, gong.io/pricing, read 10 October 2026. No dollar figure appears on the page. Its first form question asks how big your team is, with bands 1-50, 51-1,000, 1,001-9,999 and 10,000+.

So the honest comparison is $19 a seat against a quote. That is not a feature gap, it is a procurement gap, and for a team of eight it is usually the whole decision. For a team of eight hundred it is noise.

Does Gong help while the call is still running

No, and we checked today rather than trusting our own older page, because finding an in-call claim would have changed this comparison.

Features named on Gong Enable: "AI Call Reviewer", "Coaching Inbox", "AI Trainer", "AI Coach", "Lessons", "Dry Run", "Initiative Tracking", "Coaching Metrics", "Team Insights", "Market Insights", "CRM Sync and Enrichment", "Mobile Support".

The one sentence on the page containing the word "live": "Practice every upcoming customer meeting through live AI role-play before it happens."

Gong, gong.io Gong Enable, read 10 October 2026.

That is a coherent product decision, not an oversight. Gong's value is the corpus: hundreds of calls, scored, searchable, rolled into a forecast. Nothing on this page suggests a notetaker replaces that. It does mean that if the live minute is what you are buying, Gong is not the vendor and no amount of Gong deployment will change it.

So which one should you buy

Three different failures, three different answers.

Nobody knows what was said, the CRM is empty, reps walk in cold. Fireflies. It is the cheapest honest answer on this page, there is a free tier, and the part you need most (transcripts, summaries, recaps) is the part that is never metered.

Hundreds of calls a month, a forecast nobody trusts, and a procurement process. Gong. The analytics depth is real and this page does not try to argue with it. Budget for a quote and a platform fee, not for a per-seat number.

Your reps are on plenty of calls and lose them at minute four. That minute is where both of these are thinnest, and it is the only thing Objeq does. Read the bias: it is our product. Four things about it are checkable rather than positioning. It publishes its price, $99 a seat for Starter and $149 for Pro, flat, with no credit meter on the help itself. It reads the browser tab instead of sending a bot into the meeting, so nothing shows up in the participant list. It has no knowledge base to maintain, because it reads the sentence that was actually said instead of matching a card somebody wrote last quarter. And it runs in Hebrew end to end, which is the reason the product exists. It writes nothing to your CRM, has no dialer and no forecasting, so it replaces neither of the two above; it sits next to whichever one you pick.

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Questions people ask next

Is Fireflies a real Gong alternative or just a cheaper notetaker?

For recording, transcription, summaries and CRM autofill it is a real substitute, and at $10 to $19 a seat it is an order of magnitude cheaper. For Gong's analytics across hundreds of calls, deal inspection and forecasting it is not a substitute at all, and Fireflies does not claim to be. Our longer list of substitutes by job is on the Gong alternatives page.

Does Fireflies work without adding a bot to the meeting?

The recorder does: Fireflies has a desktop app and a Chrome extension that work "without the bot", and Live Assist's notes and transcript panel runs in both. Sales Assist, the feature that answers customer questions from your knowledge base, does not: Fireflies' own documentation says it "only works with bot meetings" and "does not work with system audio recording". So the live answers and the no-bot setup are mutually exclusive today.

How many AI credits does a coached call use?

Fireflies does not publish a per-query figure. It says AskFred in Live Assist "uses dynamic AI credit pricing" and credits are "charged per query based on complexity". What is published is the starting balance, 20 credits on Free and Pro, 30 on Business, 50 on Enterprise, described as one-time, and the price of more: $5 for 50 a month, up to $600 for 10,000. Budget it as a consumption line, not a seat line.

Can you run Fireflies and Gong together?

Technically yes, and Gong's pricing page says you can integrate your existing stack for free. But both record and transcribe the same meeting, so you pay two vendors to capture one call and two bots may appear in the participant list. Decide which one owns the recording before signing the second contract.

Where can I read the head-to-head against Objeq?

Each vendor has its own page under the same quote-and-date rule as this one: Objeq vs Gong, Objeq vs Otter, Objeq vs Fathom. Other competitor-against-competitor pages: Gong vs Chorus, Gong vs Outreach, Oliv vs Gong, Fathom vs Gong.

Sources, all opened by us rather than quoted from a summary: fireflies.ai, fireflies.ai/pricing, Fireflies billing terms, Fireflies AI credits, Fireflies Live Assist and Fireflies Sales Assist, all read 10 October 2026; gong.io/pricing and gong.io Gong Enable, both read 10 October 2026. Objeq's own prices are on our pricing page. Related: AI meeting assistants for sales, real-time call coaching, sales coaching software comparison.

Summary. The old answer was "Fireflies records, Gong analyses", and half of it is now out of date. Fireflies crossed into the live minute. Its homepage promises "real-time suggestions, coaching, and answers during meetings", and inside that panel there is a feature its own docs call "Sales Assist — Real-time AI suggestions during customer calls".