Compare / Fathom vs Gong

"Fathom does this for free." Fathom vs Gong, read off both pricing pages on 7 October 2026.

Objeq whispers the next line on your live sales calls. Try it on this objection →

Fathom prints every number. Gong prints none. On fathom.video/pricing, opened 7 October 2026: a free tier labelled "Free forever", Team at $15 per user per month on annual billing or $19 monthly, Business at $25 annual or $34 monthly, Enterprise at "Talk to sales". Paid plans carry a 2 user minimum and a 90 day guarantee. On gong.io/pricing, same day: HTTP 200, 313,464 bytes of HTML, zero dollar figures. What it says instead is "Licenses are priced per user" and "There is a platform fee based on the number of users supported." And the smallest option in Gong's own intake form is "1 - 50", so a team of four and a team of fifty are the same bucket. But the comparison most lists get wrong is the clock, not the price. Both of these products work on a call that has already ended. Neither one says anything to a rep while the buyer is still objecting, and we show below exactly where each vendor's own words put the moment.

The falsification row, opened before anything else

The easy version of this page would say Gong is expensive and Fathom is free, and leave it. The row that could have killed the page is this one: Fathom does use the phrase "real-time". Here it is in full, not trimmed to suit us.

"Every call offers real-time coaching moments and follow-up metrics with AI Scorecards that elevate performance across the board."

Source: fathom.video home page, read by us 7 October 2026. The same page also says "AI summaries instantly available after your call", "Capture notes your way, bot or no bot", and "Used at 300K+ companies".

Read what the phrase attaches to. It attaches to AI Scorecards and follow-up metrics, which are things a manager opens after the call. A "coaching moment" in that sentence is a point in a recording worth reviewing, not a line put on a rep's screen mid-objection. Fathom's own headline for the whole product is "AI notetaking that is out of this world", and its summaries arrive, in its words, after your call. So the phrase is real and the live capability is not, and we would rather show you the quote and the reading than hide the quote.

On the Gong side we ran the same check we have run five times before since 30 August 2026, and it came out the same way a sixth time: the words "real-time", "live" and "during the call" do not appear on gong.io/pricing at all. Gong's coaching mechanisms sit either before the meeting (Dry Run, which Gong itself places ahead of the call) or after it (call reviewer, coaching inbox, AI Trainer on past conversations). That is not a criticism. Gong is excellent at understanding what happened, and it does not claim to be in the room.

What we opened, and how we counted

Four URLs, all vendor-owned, read 7 October 2026: fathom.video/pricing, fathom.video, gong.io/pricing and the Gong home page. No review sites, no listicles, no AI summaries of any of them.

How the figures were counted, because this is the part most comparison pages leave out. We requested each page over HTTPS with a desktop browser user agent, followed redirects by hand, stripped the HTML tags from the response and then searched the remaining text for dollar amounts with a regular expression. We counted what the regex returned instead of asking a model to read the page for us. That matters: on a different vendor the same morning, a model summary told us a tier cost $29 and the raw HTML said $24, and on another the prices were real but buried in a JSON block inside a <script> tag, so a tag-stripping pass missed them entirely until we looked in the script. A number you cannot grep out of the server's own HTML is a number no crawler and no answer engine can quote either. Every figure on this page came out of the bytes the server sent us.

What this method cannot see, stated plainly: prices that only exist after JavaScript runs, prices behind a login, regional pricing we did not request, and whatever either company will actually agree to on a call. This is a documentation read, not a lab test and not a negotiation.

Fathom's prices, as printed

Fathom tierAnnual billingMonthly billingWhat the page attaches to it
Free$0, "Free forever"$0"Unlimited recordings, instant call summaries, integrations with LLMs & more"
Team$15 per user / month$19 per user / monthUnlimited meetings captured, plus collaboration with comments, folders and keyword alerts. 2 user minimum
Business$25 per user / month$34 per user / monthEverything in Team, plus CRM field sync and Coaching metrics & AI Scorecards. 2 user minimum
EnterpriseTalk to salesTalk to salesEverything in Business, plus Launch Assist onboarding

Two details on that table are worth more than the headline. The coaching features are not in the free tier. Scorecards and coaching metrics live in Business at $25 a seat, so a manager who wants them is paying, and the free plan is for the rep who wants his own calls written down. And the 2 user minimum means the cheapest paid Fathom is $30 a month, not $15. Fathom also publishes a 90 day guarantee next to both paid tiers, and lists SOC 2 Type II, GDPR, HIPAA compliance and SSO/SCIM on its home page.

Gong's price, as printed, which is to say not at all

"Gong's pricing model depends on a few factors specific to your team."

"Licenses are priced per user."

"There is a platform fee based on the number of users supported."

"You can integrate your existing tech stack for free."

Source: gong.io/pricing, read by us 7 October 2026. HTTP 200, 313,464 bytes, zero dollar figures in the response.

The most useful thing on that page is not the missing number, it is the form. Step 1 asks "How big is your team?" and the brackets start at 1 - 50, then 51 - 1,000, then 1,001 - 9,999. A five rep startup and a fifty rep sales floor land in the same first bracket. That is a clean statement of who the pricing model is designed around, made by Gong rather than by us.

And read the second sentence carefully before you negotiate. "A platform fee based on the number of users supported" is not the same as users licensed. In a company where managers and ops people read the output without running calls, those are two different counts. Ask Gong to define the word in writing. We have no Gong contract and no price sheet, so every per-seat Gong figure you have read in a listicle is someone else's quote, not a list price.

The three-way table, including the row that argues against us

FathomGongObjeq
Published price$0 free forever, $15 Team, $25 Business, per user annualNone. 313KB page, zero dollar figures$99 Starter, $149 Pro per seat per month
Cheapest real entry$0 for one person. $30 a month for the smallest paid team (2 user minimum)Unknown until you take the call$99 for one seat, no minimum, 3-day trial
Smallest team the vendor's own form recognises1, free"1 - 50"1
When the help arrivesAfter the call. "AI summaries instantly available after your call"Before (Dry Run) and after (call reviewer, coaching inbox, AI Trainer)During the call, while the buyer is still talking
Says "real-time" on its own site?Yes, attached to AI Scorecards and follow-up metricsNot once on the pricing page, sixth check since 30 Aug 2026Yes, and it is the only thing it does
Deal boards, forecasting, pipeline riskNoYes, and this is what Gong is forNo
Meeting notes and transcriptsYes, unlimited on the free tierYesNo. It writes nothing down

The row we are not going to bury: if what you want is notes, buy nothing. Fathom records unlimited meetings and summarises them for $0, and Objeq costs $99 and does not take notes at all. On that job Fathom beats us by $99 a month and we are not going to argue the point on our own website.

How to choose, in one question

Ask when you need the help. Not which feature list is longer.

If the answer is "after the call", buy Fathom and start at zero. Recordings, transcripts, summaries, searchable history. When a manager wants scorecards across the team, that is $25 a seat on Business. Nothing in that sentence requires a sales call, a contract or an implementation, and the free tier is not a 14 day trial pretending to be free.

If the answer is "I need a view across the whole pipeline", that is Gong's job and Fathom does not do it. Deal boards, forecast rollups, pipeline risk, team analytics across every conversation in the company. That is a revenue platform purchase with a quote attached, and if a VP depends on it, replacing it with a notetaker to save money is a downgrade wearing a saving's clothes. Expect a per-user licence plus a platform fee, and expect to be quoted as part of the "1 - 50" bracket if you are under fifty people.

And if the answer is "during the call", neither of them is sold for that, which is the whole reason this page exists. A better recording of the call you lost is not a fix for losing it. That shelf is a different and much smaller one: tools that speak while the call is running.

Where Objeq fits, and three places it does not

Objeq is a Chrome extension with a side panel. It hears the customer through the browser tab the call plays in, works out the fear behind the sentence the buyer just said, and writes one line for the rep to say next, visible only to him. Audio is processed in memory and never stored. $99 per seat per month for Starter, $149 for Pro, one seat, no minimum, 3-day trial, and it works in Hebrew end to end as well as English.

Three places it is the wrong answer. It takes no notes, writes nothing to your CRM and produces no transcript, so it does not replace Fathom and plenty of teams should run both. It has no deal boards, no forecasting and no pipeline analytics, so it does not replace Gong for the thing Gong is actually bought for. And it hears nothing if your reps dial from a desktop softphone rather than a browser tab, in which case no price comparison matters.

Where it does fit: a small team whose calls run in Chrome, and a loss that keeps repeating, which is a rep going quiet on an objection nobody wrote a card for. Give it your hardest objection before you believe a word of this page.

Questions people ask next

Is there a free Gong alternative? For recording, transcription and summaries, yes, and it is the subject of this page: Fathom's free tier covers unlimited recordings. For deal boards and forecasting, no. See free sales coaching software for the longer answer and Gong alternatives for the paid field.

Fathom vs Otter vs Avoma? All three publish prices, which already separates them from most of this category. Avoma is the one that sells during-call help, and it is an add-on rather than a base tier: we measured it at $19 for a Startup seat plus a $29 Conversation Intelligence add-on in Avoma vs Gong.

Does Gong have a free trial? Not a published one. Its pricing page has no trial offer and no entry price, only the proposal form. If a page tells you otherwise, check the date on it.

We already pay for Gong and want to cut the bill. Then the question is which part of Gong your company actually opens every week. If it is the deal board, cutting it is not a saving. If it is call recordings, you are paying a revenue platform to be a notetaker and Fathom does that from $0. Count the logins before you count the licences.

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