Compare / Level AI vs Observe.AI

Level AI vs Observe.AI in 2026, and the three counts that decide it

Objeq whispers the next line on your live sales calls. See it answer "It's too expensive." →

Every number below was fetched from thelevel.ai and observe.ai on October 23, 2026, and quoted rather than summarised. Where we lose a row, the row says so · By the Objeq team

The comparison, one row per thing a buyer actually decides on

Both vendor columns are their own published words and our own counts of their own pages, fetched 23 October 2026. Green marks the winner of that row only, not overall. Two rows go against us on purpose.

See what a live whisper looks like

Price printed on the page · From $99 / seat / mo · cancel in one click

Count one. Neither one will give you a number

This is the shortest section on the page because there is nothing to quote. Here is the whole of it.

That is normal for this category rather than a scandal, and we keep a running census of who publishes a number at all. What it means practically is that both evaluations start with a call, both quotes will be built around your agent headcount, and you cannot compare the two on price without running both processes to the end.

Count two. Level AI aims the live layer at the manager too

Both products put guidance on the agent's screen while the call is running. If you stop reading the feature lists there, they look identical. The difference is who else is looking at that call in the same second.

Level AI ships the supervisor view as part of the same product, and describes it plainly.

Observe.AI splits that in two. Companion Agent is for the person on the call, and the manager's half is a separate product built on scored behaviour rather than live listening.

So the real choice in this row is a management choice, not a technical one. If you want a supervisor watching the floor live and barging into a call that is going wrong, that is a shipped Level AI feature with a name. If you want coaching that waits for every interaction to be scored and then arrives as a plan tied to a KPI, that is how Observe.AI is designed, and it is the more measurable of the two.

Observe.AI is the only one of the pair publishing outcome percentages, and it publishes four of them: +12% faster speed to proficiency, +22% CSAT score improvement, -65% reduction in after-call work time, and a two week ramp, with the line "New reps perform like veterans after just two weeks". None of the four carries a sample size, a baseline, a period or a named customer. Treat them as claims, and ask in the demo which customer produced each one.

Count three. Only one of them still has a sales page

This is the count that matters most if you are a sales team rather than a support team, and it is the easiest one to check yourself. Both of these companies sell into contact centres. Both have, at some point, pitched sales floors. Only one still does.

Level AI's is current and canonical.

Observe.AI's sales page is in its live sitemap, and this is the address.

Read that for what it is rather than as a gotcha. Observe.AI rebuilt its site around autonomous AI agents for customer support, and the sales use case did not make the new structure. The evidence that the rebuild is recent is on the Performance Agent page itself, where the three "problem" bullets under a coaching product are about IVR menus, voice bots that cannot authenticate, and call queues, which are the Voice AI page's problems rather than a coaching product's.

If you are buying for a B2B sales floor, that is a real signal and not a typo. The product may still work on sales calls. The company has stopped writing the sentence that says it does.

And the count that goes against both of them

We fetched eight pages across the two sites, stripped scripts and styles, and counted phrases in the visible text.

That is the honest shape of both products. They are built for a support agent who needs the right policy and the right disclosure, measured on handle time, after-call work and CSAT. The live help is real, and it is aimed at the moment a customer is confused. Neither one is built for the moment a buyer says "it is too expensive" and a rep has four seconds. That is a different sentence, and it has a different answer.

Which one, in one paragraph each

Buy Level AI if you run a contact centre, you want one vendor for QA, coaching, screen recording, knowledge and the live assist, and you specifically want supervisors able to watch and barge into live calls. Manager Assist is the thing on this page that the other product does not have as a named feature. Ask for the price per agent per month in writing on the first call, because it is nowhere on their site, and ask which of the eleven products in the suite are included at that number.

Buy Observe.AI if the goal is a measurable coaching loop rather than live supervision, and if you are comfortable being a customer-support customer. Scoring every interaction against named behaviours and then generating the coaching plan is a stronger design than a dashboard, and they are the only one of the pair publishing outcome numbers at all. Ask for the n behind +22% CSAT, and ask directly whether sales calls are a supported use case in 2026, because their own site no longer says so anywhere except an archived page.

Buy neither for the live sales second. Read the bias first, this page is on our site. Objeq is a Chrome side panel that listens to the tab the call is playing in and writes one line on the rep's screen when the buyer says something hard. Only the rep sees it. It has no QA scoring, no CCaaS integration, no screen recording, no analytics, no compliance module and no enterprise procurement story, so it does not replace either product above and it cannot run a contact centre. Three things about it are checkable rather than positioning. The price is printed on the site, $99 a seat a month for Starter and $149 for Pro, no minimum team size, no setup fee. It runs in Hebrew end to end, and neither vendor above names Hebrew on any page we fetched. And it publishes the awkward version of its own evidence instead of a percentage, which is the next section.

Our own number, with the part that is missing

Both products above publish percentages with no denominator. We are not going to answer that with a better percentage, because we do not have one. Here is the whole of what we can prove, and then the hole in it.

That is a smaller claim than +22% CSAT and it is a checkable one. If you want the bigger numbers, both vendors above have years of enterprise references and we have none. That row in the table is not close and we are not pretending it is.

Questions people ask next

Does Level AI publish pricing?

No. On 23 October 2026, thelevel.ai/pricing, thelevel.ai/pricing/ and thelevel.ai/plans all returned HTTP 404, and zero of the 694 URLs in thelevel.ai/sitemap.xml are a pricing page. The nine URLs in that sitemap containing "pric" or "cost" are blog posts and case studies, one of which is titled Contact center AI pricing models explained. The words "per seat", "per user" and "per agent" appear zero times on the homepage, the Agent Assist page, the Coaching page and the sales page. The route to a number is "Schedule a demo".

Does Observe.AI publish pricing?

No. observe.ai/pricing returns a 301 to observe.ai/pricing/, which returns 404, and observe.ai/plans returns 404. Zero of the 663 URLs in their sitemap are a pricing page. There are no dollar figures in the visible text of their homepage, the Companion Agent page or the Performance Agent page. They publish four outcome percentages and no prices, which is the reverse of what a buyer needs in order to compare two vendors.

Which one coaches during the live call?

Both do, and both say so in their own words, so this is not the differentiator. Level AI's Agent Assist "understands conversations in real time and surfaces relevant knowledge, answers, and next-best actions", and the phrase "real-time" appears 39 times on that page. Observe.AI's Companion Agent "guides on every live conversation" with pre-call ingestion, real-time nudges, process checklists, compliance guidance and next-best actions. The difference is who else sees the live call. Level AI's Manager Assist shows supervisors every agent's status and sentiment as it happens so they can "jump into a struggling call". Observe.AI gives the manager a separate product, Performance Agent, which works from scored behaviour after the interaction rather than during it.

Can I use either one for a B2B sales team?

Level AI still says yes in writing. Its /solutions/sales-performance page is live and canonical, titled "Next level quality assurance to boost your sales revenue", and it frames sales as quality assurance applied to sales conversations: "Evaluate 100% of customer interactions, surfacing critical insights and key behaviors to understand the triggers that led to successful sales conversions". Observe.AI no longer says it anywhere current. The only sales URL in its 663-URL sitemap is observe.ai/old/revenue-growth-and-sales-old, which returns 200 with no canonical tag and still renders a navigation menu of five product names that no longer exist on their site. Its press block still reads "Insert Press release highlight". The seven industries their current site names are banking and finance, healthcare provider, healthcare payer, insurance, transportation, travel and hospitality, and utilities. Sales is not one of them.

Do either of them mention objection handling?

No. We fetched eight pages across the two sites on 23 October 2026, stripped scripts and styles, and counted the word "objection" in the visible text of each. It is zero on all eight: both homepages, Level AI's Agent Assist page, Coaching page and sales page, and Observe.AI's Companion Agent page, Performance Agent page and archived sales page. The live guidance both products describe is about surfacing the right policy, the right disclosure and the next step in a process. It is not about the sentence a buyer uses to stall a deal.

What do you have to own before the live help works?

With Level AI, a contact centre and a quality programme. The live assist is one product in a suite its homepage lists as Coaching, Agent Assist, Agent Screen Recording, AgentGPT, AI Virtual Agent, Auto-QA, Voice of the Customer, Analytics, iCSAT and AI workers. With Observe.AI, a CX stack: their own Companion page documents it as taking journey context from Interaction Intelligence and receiving context from VoiceAI on AI-to-human transfers, and the coaching loop runs through Performance Agent and AutoQA. Neither dependency is a criticism, it is what these platforms are. It is also why the evaluation is measured in quarters rather than days.

Where does Objeq fit next to these two, and where does it lose?

Objeq is not a contact-centre platform and does not try to be. It is a Chrome side panel for one sales rep on one live sales call. When the buyer says something hard, one line appears on the rep's screen, and only the rep sees it. No QA scoring, no screen recording, no CCaaS integration, no compliance module, no analytics, no supervisor view. What is checkable: $99 and $149 a seat printed on the pricing page with no minimum team size, Hebrew end to end, and the one hard number we have, which is 54 whispers across 21 live calls on a paying account between 29 September and 8 October 2026, one rep and one seat, with no denominator because our event does not carry one, and with that account quiet since 8 October. Where it loses to both: they have years of enterprise references, analyst coverage and security documentation, and we have almost none. Our trial is 3 days and asks for a card up front.

Sources, all fetched 23 October 2026

• thelevel.ai, 200, 1,760,787 bytes, 16,082 characters visible. "4.7 (200+ reviews)", the eleven-product suite.
• thelevel.ai/product/agent-assist, 200, 1,303,549 bytes, 25,779 characters visible. Manager Assist, AgentGPT. "Contact center" 40, "real-time" 39, "objection" 0, "sales rep" 0, dollar figures 0. thelevel.ai/agent-assist/ 308s here.
• thelevel.ai/coaching, 200, canonical /product/agent-coaching.
• thelevel.ai/solutions/sales-performance, 200, 1,201,735 bytes. The live sales page.
• thelevel.ai/pricing, /pricing/, /plans, all HTTP 404.
• thelevel.ai/sitemap.xml, 694 URLs, 385 blog, zero pricing pages.
• observe.ai, 200, 292,009 bytes, 12,652 characters visible. "Purpose-Built AI Agents. One CX Platform."
• observe.ai Companion Agent, 200, 199,625 bytes, no canonical tag. The four outcome percentages.
• observe.ai Performance Agent, 200, 231,066 bytes, no canonical tag.
• observe.ai/old/revenue-growth-and-sales-old, 200, 42,039 bytes, no canonical tag, previous navigation, "Insert Press release highlight".
• observe.ai/pricing 301 to /pricing/ 404. observe.ai/plans 404.
• observe.ai/sitemap.xml, 663 URLs, 321 blog, zero pricing pages, one sales URL and it is the archived one.
• Objeq's own figure: our event table, read 22 October 2026. The withdrawn speed claim is on /facts.

A note on identity, because it cost us an hour. Level AI is at thelevel.ai, not at level.ai. On 23 October 2026 level.ai is a different company altogether, an autonomous AI employee product with a four-page site and the footer "Super Agents Inc.". If a comparison you are reading describes Level AI from level.ai, it is describing somebody else.

Related reading on this site

Cresta vs Observe.AI and Balto vs Observe.AI take the same Observe.AI apart against its closest two rivals. Balto vs Cresta is the other pair where both products genuinely coach live, and the dependency question there is the same one. Real-time sales coaching tools is the wider list, and who publishes a price is the census.