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You're skeptical. Good. Here are 34 reasons you should be, answered.
Objeq whispers the next line on your live sales calls. See it answer "It's too expensive" →
Every question a rep or a sales manager has thrown at us before trying Objeq. No marketing answers. Where we don't have proof yet, it says so.
Is it real?
Is it just ChatGPT with a prompt?
No. ChatGPT cannot hear your call and never decides when to shut up. Objeq listens to both sides of a live call, runs a sales method (5 fear families, a 7-step treatment per objection) and, above all, decides when to stay silent. The language model writes the line. The method decides whether there should be one.
Is it a real product or a demo video?
A real Chrome extension, in the Chrome Web Store, with paying customers on live calls. The demo on the home page runs the same engine the extension runs. Type an objection and you get the real whisper.
Who built it?
Roni Shmuel. He ran a phone sales floor of 30 reps, took one department from 400K to a million a month, and trained about 100 reps. Objeq is what he wished he could whisper to them mid-call.
Do you have case studies or testimonials?
Not yet. We would rather show you a whisper on your own call than quote someone you cannot check. That is what the 3-day trial is for.
What is your close-rate improvement, in numbers?
We do not have an independently verified number, so we do not print one. What is measured on every call is whether the line was on the rep's screen while the buyer was still talking. What it does to your close rate, you will know after three days on your own calls.
On the call
Can the prospect see or hear it?
No. Objeq is a side panel in your Chrome window. Nothing is injected into the call audio, nothing is played, nothing is shown to the other side. The prospect sees your face and hears your voice, as before.
How can I read a whisper and talk at the same time?
You do not read a paragraph. You get one short line, the moment the buyer objects, in the words of your own playbook. Reps use it the way they use a sticky note on the monitor, only this one changes with the call.
What if it whispers nonsense in the middle of my call?
It stays silent while the call is going your way. It speaks only on an objection, one line at a time, and you can ignore it. A wrong line costs you a glance. A missing line costs you the deal.
Will it interrupt me every ten seconds?
The opposite. Our first product rule is that a good coach knows when not to speak. Most of a good call passes with no whisper at all.
Does it work on phone calls, or only video?
Any call that plays in a Chrome tab: Google Meet, Zoom in the browser, Microsoft Teams in the browser, and browser dialers like GoHighLevel. A desk phone or a mobile call it cannot hear.
Does it work in Hebrew?
Yes, natively. The transcription, the objection detection and the whispers run in Hebrew, not translated from English. English works the same way. Other languages are not supported yet.
What happens when the connection drops?
Objeq treats a dropout as a dropout, not as an objection. When audio comes back, it picks up the call where it was.
Does it know my product, my prices, my scripts?
On Pro, yes: your scripts, price list and success stories go into the team brain, and the whispers come out in your words. On Starter it works from the method and what it hears on the call.
The method
What are the "5 fear families"?
Almost every objection is a fear in a costume. "Too expensive" is rarely about price. We group them into five: risk and money, certainty, urgency and value, fear of the field, and decision and responsibility. The treatment follows the fear, not the words.
What is the 7-step treatment?
Accept, isolate, back in the game, self-sell, deepen, permission, perspective. Every objection gets the full walk, one card at a time, and the walk never restarts on you when the objection evolves.
Is this manipulation?
No. The method never argues and never pressures. It asks. The buyer says why it would work for them, or why it would not. Reps close more because the real objection finally surfaces, not because anyone got pushed.
My reps already know the comebacks. Why would they need this?
They do know them. The comeback shows up ten minutes after the call, in the car. The problem was never knowledge, it was timing. Objeq puts the line on screen while the buyer is still talking.
Won't my reps become dependent on it?
Every call ends with a coach debrief: what worked, the moment that cost the deal, one thing to fix next time. Reps get better with it, not lazier. The whispers get rarer as the rep gets better.
Setup
Is it really 5 minutes to set up?
Install the Chrome extension, sign in, open your next Meet or Zoom call. The first whisper usually lands on that call. No integration, no IT ticket, no CRM connection required.
Do I need my IT department?
No. It is a Chrome extension on the rep's own computer. There is nothing to install on a server.
Does it work on my phone?
No. Objeq runs on the computer you take calls from. On a phone the site offers to send you the link so it waits at your desk.
Does it need my CRM?
No. It works without any CRM. Integrations are on the roadmap, not a requirement.
Your data
Are my calls recorded?
Live audio is processed in memory and never stored. Transcripts and coaching events are kept encrypted for 90 days, then deleted automatically.
Are my calls used to train your AI?
No. Your calls are never used to train anyone else's bot. Your playbook stays yours.
What about credit card numbers my customers say on the call?
Spoken card numbers and Israeli ID numbers are stripped at the transcription source and scrubbed again at every storage boundary. Prices and quantities survive. Card numbers do not.
Is recording a call even legal?
That depends on your country and your consent practice, and you are responsible for it, as with any call tool. Objeq does not store audio, which keeps your exposure smaller than with a call recorder. Talk to your lawyer about consent, we did.
Price and trial
How much does it cost?
$99 per seat per month on Starter (20 hours of live calls, about 40 calls), $149 on Pro (40 hours, plus the Studio and the manager floor). No platform fee, no seat minimum, monthly.
Why card up front for a free trial?
Because the people who try it with a card take the three days seriously, and the ones who don't were never going to buy. You pay nothing before day 4, cancel in one click, and 14 days after the first charge every cent comes back.
What happens after the 3-day trial?
We email you 24 hours before it ends, and again 1 hour before. Cancel any time before it ends and you pay nothing. Stay, and $99 goes through on day 4.
What is the guarantee, exactly?
The First-Whisper Guarantee: extension installed, mic heard, and Objeq did not whisper on a real call in your first month? That month comes back, and the next one is free. One condition, and it is what a good customer does anyway.
Why is it so much cheaper than Gong?
Because it does one thing: it is there while the call is live. Gong warehouses every call for forecasting and deal boards, and charges per user plus a platform fee for it. Different job, different price.
Teams and managers
How do I know my reps actually use it?
The manager floor shows who is on a call, who got whispers, and the coach score of every call, with a click into any rep's history.
Can I put our own scripts in?
Yes, on Pro. Your scripts and price list become the bot's brain for the whole team, and the whispers come out in your words. Teams of 5+ get 15 minutes with Roni to set it up.
What if my team sells in both Hebrew and English?
Each rep picks the call language. Both run natively.
Still skeptical? Throw it an objection.
The real engine, no signup. Then three days on your own calls.
Related: The facts · Pricing · How it works · Live Zoom and Google Meet coaching · All 17 objection guides